self-publishing
Have you made your New Year’s resolutions? Good for you! And good luck! May your resolutions prove easy to enact and the year ahead be a year of fulfillment.
Resolutions and goals are good, but today I have a different New Year’s challenge to bring to you. It’s a list of questions, the point of which is to help you refine your moral inventory as a storyteller. “Moral inventory”? What is that, a step in some writing addiction recovery program?
No, it’s a way to clarify your view of our human experience. And why is that important? We’ll get to that. But first, the questions. For each of the following questions, choose and write down the option which you feel best represents your own outlook and your overall view of the human experience. Make a list.
Here’s the catch: the answer “both” is not allowed. For each question, choose one option only. Don’t think too hard. Go with your gut. The option that weights strongest for you is the right option. There’s no judgment. Results are private.
Ready?
The Questions
The Mirror and the Arrow
Done. You should now have a list of words that are associated with how you fundamentally see yourself and our human experience. I’m particularly interested in your answer to the final question. Why? Because it tells me the unconscious intention underlying your stories. It says whether your stories are mirrors or arrows.
Those terms represent the two primary aims of fiction, which are either to 1) reflect our condition and tell us who we are, or 2) show us our possibilities and point us to who we can be. Those contrary intentions in turn tend to lead to two fundamentally different story types: stories of fate or stories of destiny.
In stories of fate, adverse conditions befall. Things happen to main characters. Such characters do not, at first, have pre-existing power. By contrast, in stories of destiny main characters have inherent agency, which is the pre-existing ability to bring about needed change. They are presented with a task.
Fate characters are challenged. They are trapped but, eventually, feel hope and find a way. They struggle, survive, gain strength, endure, heal, overcome guilt and achieve forgiveness, especially of themselves.
Destiny characters are charged and appointed. They know what to do but it isn’t easy. They already have the needed skills and tools but, at some point, those fail. They face their fears and find courage. They fight, prove themselves and triumph.
Now, if I know you, you may well be thinking: How come a story can’t do both? Why can’t a character be both victim and hero? People […]
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Please welcome back today’s guest: author Alison Hammer—who is half of the writing duo Ali Brady; the USA TODAY Bestselling author of romantic, heartwarming, funny novels including The Beach Trap, The Comeback Summer, Until Next Summer, and Battle of the Bookstores. Their books have been “best of summer” picks by The Washington Post, The Wall Street Journal, Parade, and Katie Couric Media. Alison lives in Chicago and works as an advertising creative director. She is also the Founder and Co-President of The Artists Against Antisemitism, and the author of You and Me and Us and Little Pieces of Me.
The duo recently released a holiday novella—and Alison is here to share the story behind the story and tell us how letting go of the rules and trying something new was just the spark they needed.
Creativity can come in many forms—including the way you tell and share a story.
This October, my co-author and I found ourselves faced with something we haven’t really had before: a break. Instead of rushing to start our next project after we turned our Summer 2025 book in, we had some time to think about what we wanted to do next and even (gasp!) try writing something just for the fun of it.
Like millions of other people, Bradeigh and I both loved the Netflix series NOBODY WANTS THIS. If you haven’t seen it, it’s about a hot rabbi (Adam Brody) who falls in love with “shiksa” – a non-Jewish woman (Kristin Bell).
This past year has been a difficult one for the Jewish community, so it was REALLY refreshing to see the general public get so excited about a Jewish story. (And yes, I know there has been some controversy around the depiction of Jewish women in that series…but that’s another topic for another day.)
While our Ali Brady books have always featured Jewish representation, the success of that show inspired us to try and think of a way we could tell a story that elevated the Jewish experience even more. Once we realized the first night of Hanukkah was on Christmas day for the first time in twenty years, a story was born.
A CREATIVE APPROACH TO WRITING
When Bradeigh and I are writing a full-length novel together, we usually spend a few weeks working on the plot and the characters, getting to know their personality and their story arc. Then we take about five or six months to write the first draft.
For this story, we had about one month total to write, edit and publish it. Which meant we had to shake things up and rethink the way we “always” did things.
Instead of our usual few weeks, we spent an hour one evening brainstorming and coming up with the characters, a loose plot for the story and a title—ONE NIGHT, TWO HOLIDAYS—and then we started to write.
While we knew the general beats of the story, we didn’t have time to make our usual chapter-by-chapter outline. So Bradeigh had the idea to lean into the fun of it and treat the writing process like improv.
One of us would write a scene then post it in our shared doc. Then the other person would read the pages (we tried to […]
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photo adapted / Horia Varlan
Novel openings don’t always start with a bang. Or at a run, such as in the example I analyzed in last month’s post. This month, thanks to a suggestion by community member Barbara Morrison, I’ll look at how three other types of openings invite the reader into the story—and at the end, leave one for you to dissect.
Hit the Ground Walking
Character movement can create the sense that the reader is merging into a story that’s already in progress. Like last month’s example, the character here is moving—but slower. Here’s the opening of The Girl in the Stilt House by Kelly Mustian, set in the spring of 1923.
Ada smelled the swamp before she reached it. The mingling of sulfur and rot worked with memory to knot her stomach and burn the back of her throat. She was returning with little more than she had taken with her a year before, everything she counted worthy of transporting only half filling the pillowcase slung over her shoulder. It might have been filled with bricks, the way she bent under it, but mostly it was loss that weighed her down. The past few days had swept her clean of hope, and a few trinkets in a pillowcase were all that was left to mark a time when she had not lived isolated in this green-shaded, stagnant setting. When she was a little girl, she had believed she loved this place, the trees offering themselves as steadfast companions, the wildflowers worthy confidants, but passing through now with eyes that had taken in other wonders and a heart that had allowed an outsider to slip in, she knew she had only been resigned to it. As she was again.
In addition to putting the protagonist in purposeful motion—Ada is is not meandering, but showing agency by pursuing a goal—this opening creates story movement by:
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Today’s “ad post” is also a valuable blog post written by our own Barry Knister, detailing his experience with two editors while preparing his novel, Someone Better Than You, for publication. Enjoy!
Deciding to work with an editor is a major decision. It costs money, and calls on the writer to do something analogous to what all good parents must do: love their children enough to let them go (at least until they come home and move into the basement).
That’s what the writer does when she turns over her baby to an editor. This person will get to know the fledging novel or memoir, but usually with no knowledge of how it came to be. That means, when the baby comes home, the writer must will herself into a kind of amnesia, in order to absorb and respond to the stranger’s reactions.
That’s why I urge writers to read a report, but to then put it aside for a week or more before going back to it. Otherwise, they risk acting or reacting on impulse.
Recently, I worked with two editors on my forthcoming novel, Someone Better Than You. By coincidence, both people are past editors for Penguin. In every respect, working with these editors led to improvements in my novel. I acted on most but not all of their suggestions, and what follows is my attempt to summarize the process.
RONIT WAGMAN
I first hired Ronit in 2020 to read and report on the full manuscript of what was then titled Ashley and the Jell-O Hour. Although she liked the story (“the world of the novel and the characters that dwelled in it felt deeply authentic to me”), she had several major criticisms.
AGENCY
In the version Ronit read, my main character Brady “Buzz” Ritz is a retired newspaper editor. His life is upended when he publishes a book of his anonymously published satirical columns. He blunders mightily by publishing the book’s second edition under his own name.
In this first version, Brady’s book comes about through the actions of others. The editor of Grumble (the little magazine that first published his column) talks Brady into developing a book of his work. Ritz’s best friend from his newspaper days gets an agent friend to find a publisher. Most importantly, the best friend shames Ritz into using his own name for the second edition.
As Ronit explained, I had made my main character the passive pawn of others. Someone else pushes him to develop the book, and someone else arranges for it to be published. Most importantly, someone else is responsible for Ritz publishing the second edition under his own name.
Ronit’s guidance led me to make Ritz less a passive actor, and more the responsible agent for his story. He still gets the idea for the book from his editor, but as Ronit pointed out, no agent would take on such a manuscript from an “anonymous” writer—because no publisher would be interested in such a book.
So, I replaced a commercial publisher with a university press whose editor has the freedom to publish something by an unknown writer. I also got rid of the idea of a second edition. Once I made these changes, I was free to make Brady responsible for the […]
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I have some homework for you.
For 2025, I want you to really think about two things: connection and purpose.
Try to…
Consider how you will…
Describe yourself…
Describe your writing…
What influences your work…
What do you want readers…
Answer this question honestly…
If you have questions, you can always email me – am@getredpr.com – or drop a comment below. Wishing Writer Unboxed readers a very happy and healthy holiday season.
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Hello from Bisbee, Arizona. Have you been? Everything here is named Copper Queen This-or-That, after the played-out copper mine outside of town. Today you mine the antique stores for copper kettles, cast iron skillets and Western wear. There are historical hotels and outstanding meatloaf.
What am I doing around here? Teaching at a writers’ retreat, naturally, at a ranch deep in the southern New Mexico desert. The land around is vast and empty, a dried-up prehistoric seabed where now you can walk and hear nothing except your crunching footsteps. At night the Milky Way hazes serenely in the velvet black sky. It’s a place to hear your inner thoughts. Day or night, nothing moves.
Which brings me to manuscripts, and this week’s students. As is often the case with developing fiction writers, there are recurring issues in manuscripts as well as skills to impart, ranging from stronger narrative voice, to scene shaping, to emotions on the page, to micro-tension and more.
However, primary among the topics to tackle is the one that I term sequential narration. What that refers to is the tendency of newer fiction writers to spin out a story as if it is a transcript of the movie in the mind, a flowing visualization that walks alongside the main characters from the opening moment in time to the concluding moment in time.
The most obvious shortcoming of sequential narration is that it produces lulls, pages that present low-tension business such as lengthy arrivals, traveling between scenes, domestic humdrum, and so on. For the most part, those things are presented visually in the belief that anything that a protagonist might be doing matters if we can “see” it.
Summary—the collapse of time—can help with that, but that trick masks a misunderstand about what it is that conveys to readers that a story is progressing. What accomplishes that is not entirely what we “see” any more than it is the passing desert, seen through a car window, that gives one a sense of making progress over the land.
Drive along Highway 80 and you’ll understand what I mean. One mile of desert is very much like another. The desert going by is dull. After a short while, one’s sense of movement arises not from the car rolling along, mile by mile, but rather from road signs, monuments, far-off mountains, tiny towns and the thoughts in your head.
Newer writers believe that it is the plot events that provide a feeling of story progress. That’s true, in part, but another sensation of story movement comes from inside, including—and perhaps most importantly–from readers’ experience of human moments. Every time we “get” it—meaning not what a character feels but what a story moment feels like—then we inwardly take a step forward.
Call it emotional beats, if you like, but this kind of movement arises not from what characters are going through, but from what readers are going through. And one thing that readers can go through—if you make it happen—are human moments of recognition and connection.
Human Moments
In creating moments of human connection for readers, there are several variables. The first is narrative distance. However, it doesn’t matter how “close” we are to characters or not. What matters is whether what you are writing about on any given page produces […]
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Writers often ask me why, with all of Writer Beware’s warnings about bad actors in the publishing world, we don’t also provide recommendations or endorsements of the good guys. “You’ve got this gigantic list of scammers on your blog; wouldn’t it also be helpful to recommend reputable agents and publishers?”
There are several reasons why we don’t do this.
Writer Beware has a very specific purpose: to document and expose schemes, scams, and pitfalls that target writers, and to educate authors on how to recognize and avoid them. As far as we know, we’re the only organization with this exclusive mission. In other words, we aren’t a general-purpose resource: we are quite narrowly focused. We are also a small, all-volunteer team, with limited time and resources.
Also, one size does not fit all. Agents, publishers, etc. have widely varying areas of interest and expertise, and the best agent or publisher or freelance editor or cover designer for one writer might be the worst choice for another. Lists of “good guys” won’t necessarily be very useful, depending on what you write and what your publishing goals are (not to mention, they are incredibly time-consuming and research-intensive to compile and maintain; did I mention that Writer Beware is a small team?). It really is better for writers to do their own research and vetting, armed against scams and bad practice with the tools and knowledge Writer Beware provides.
Finally, recommending or endorsing any particular publishers, agents, etc. risks raising questions of conflict of interest. How do you know, one of Writer Beware’s many haters might inquire, that the agents on that “good guy” list didn’t pay to be there? Of course this would not be true—Writer Beware doesn’t even accept charitable donations—but we want to avoid all possibility of such questions arising. (This is why, when scammers want to discredit us, they have to make stuff up—such as that I own my own publishing company and am badmouthing competitors).
So I can’t suggest which agents to query, which publishers to approach, which self-publishing platforms to consider. What I can do is try to cut through some of the fog and noise of the internet by recommending reliable resources to help with your publication journey. The internet is a goldmine of information for authors, but it is also a swamp of fake facts, bad advice, and scams—and it can be very difficult to figure out which websites are reliable and which experts are actually experts.
Following are a few of my favorite online resources. Some you’ll no doubt already be familiar with, but hopefully you’ll also discover something new. (And of course Writer Unboxed would be on the list, if I weren’t already here!) Most of the resources are free, but some require subscription or a membership fee. Writer Beware receives no consideration or compensation for mentioning them.
GENERAL RESOURCES
The Writer Beware Website. http://www.writerbeware.com/ The Writer Beware blog is WB’s most high-profile online presence, but many people don’t realize that we’re also a very large website. While the blog covers scams and publishing industry issues in real time, the website is a resource for general advice and warnings, designed to empower writers to recognize and protect themselves from schemes and […]
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At Orange Theory Fitness (OTF), where I torture and nurture myself each week, the trainers like to say, “How are you going to show up for yourself today?” Entering the OTF building, walking up the two extremely long flights of stairs, and starting each block of torture exercise, is me showing up for myself. This is my time to sweat, set free the to-do lists forever running through my head, and pretend like I’m a thin, athletic goddess. No phones, laptops, husband, hound, or children. And for the rest of the day, I am a better me.
A few weeks ago, I attended a celebration of life ceremony for a long-time client, Sharon Rowe, the fearless founder of Eco-Bags Products, the first reusable bag company. One of Sharon’s friends talked about the various sayings she lived by, which were chronicled in her book The Magic of Tiny Business. SHOW UP was one of Sharon’s tenets in business and in her personal life. Having worked with Sharon since 2006 or so, I saw her show up time and time again. She asked questions, responded quickly, worked hard towards goals, stated her case, recognized and celebrated achievements, boosted the morale of those around her, joined organizations, gave to charities, mentored, continuously encouraged women in business, counseled entrepreneurs, and understood the importance of pleasure, family time, community, and planet.
So what does this have to do with PR and marketing? Well, everything.
Every time we show up, we feed our creativity, boost morale, gain insight, increase our visibility in the industry, and build community.
When Sharon hired the marketing firm I freelanced for in the early aughts, her goal was to be on The Oprah Winfrey Show, despite never having seen it. What working woman with children watches daytime TV, she asked. (That’s for another post. ) You, we collectively told her. You’re the working woman who will watch this Oprah show, so you understand what it is you want. Well, she showed up…ECOBAGS® were given away to the audience of Oprah’s first Earth Day show, forever solidifying Eco-Bags Products in the zeitgeist. It was a moment so many showed up for and continue to do, carrying those bags to the market each day.
Who or what are you showing up for?
Got PR and marketing questions, drop them in the comments.
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This is a brief post because there is so much to think about, and I want to hear what you’re leaning into. Here’s what’s been happening in my marketing mind for the last few weeks.
What’s your superpower?
Last fall, when I was working with the brilliant and lovely writer Anne Gudger, author of the memoir The Fifth Chamber, she told me that grief is her superpower. This statement struck me. How? I’ve read that this is a common question in job interviews to ease the tension that interviews bring and to assess a candidate’s strengths. Makes sense. Anne wrote about the death of her first husband while pregnant with her first child for numerous publications. She won writing contests. She sold her memoir to a publisher. She started a podcast and Facebook community to help others openly discuss their loss and their grief. You might argue that having a superpower is easier if you’re in the thought leadership as a non-fiction author. I think that’s nonsense. I bet you have a superpower. I can almost guarantee it.
Are your goals reasonable?
During a Zoom meeting with a potential new client, I asked her what her goals were for her novel. Her response came quickly and confidently: “I worked incredibly hard on this and am so proud. I’m not looking to hit a bestseller list. I’m looking to reach the readers of my genre (police procedurals) and have them want to read the next book.”
I really like her.
Adults like stickers too.
From Lee Stein’s Substack Attention Economy (may be behind a paywall – totally worth the subscription fee): “I wish authors would stop wishing for that magic bullet (like an Oprah book club sticker on their hardcover) and really get curious about who their specific audience is, where they’re spending time and attention, and then actually connect with them.”
After you read the article on daytime TV, read Stein’s article on the Midlist Pyramid Theory. She asks, “Is your goal right now to build a network? Or to grow an audience?”
I only have eyes for you.
From Kate McKean’s Agents and Books Substack (may be behind a paywall – totally worth the subscription fee) on Why the Bestseller List Should Not Be Your Goal: “…if your sights are only on the list, you’re going to miss a lot of other markers of success and you’re probably going to be disappointed.”
Answer any and all of the following below:
Recently, a writer contacted me to ask about the legitimacy of an email they’d just received, from someone claiming to be a literary agent interested in representing them.
All by itself, the solicitation itself was a warning sign: reputable agents, who are drowning in submissions, have no need to drum up business and don’t typically cold-call writers to hawk their services. But I’d also gotten several complaints about this purported agent, so I knew for sure this was a “beware”.
I informed the writer–who had contacted me several times before to ask about what also turned out to be scams, and had themself been scammed by a predatory vanity publisher–and apologized for yet again being the bearer of bad news. “I guess everyone’s a bad guy,” the writer responded sadly, “and it’s pointless even to try.”
I understand this mindset. Especially for self-published authors, who are the primary target these days for the extremely numerous and highly aggressive solicitation scams I wrote about in my very first post for Writer Unboxed, it can certainly seem like publishing a book is equivalent to diving, unprotected, into a shark tank.
The reality, however, is not quite that awful. Yes, there are a lot of bad actors in and around publishing…not just scammers and predators, but people and companies who are well-intentioned but don’t have the skills to do the job (schmagents, unqualified freelance editors, amateur publishers). But that doesn’t mean there aren’t also plenty of reputable, competent people. They definitely exist. The constantly expanding universe of scams and pitfalls hasn’t changed that.
The writer’s response got me thinking, though. My standard advice for how to cope with the prevalence of scams is to educate yourself: learn as much as possible about publishing and self-publishing–and do it before you start trying to snag an agent, or querying publishers, or assessing self-publishing platforms and service providers. The more you know about how things should work, the easier it is to recognize bad practice when you encounter it. (The Writer Beware website is a good place to start.)
But it’s not just about being prepared with adequate knowledge. Mindset is also important: your default assumptions about, and responses to, the people and situations you encounter along your publication journey. Such expectations can help you, or they can hinder you–like my writer friend, whose bad experiences caused them to conclude, falsely, that no one can be trusted.
Following are some of the common damaging mindsets I see in my work with Writer Beware, along with suggestions for, hopefully, shifting them.
MINDSETS TO ABANDON, AND SOME TO ADOPT
Mindset 1: Everyone is a scammer. The writer mentioned above is far from the only one with a paranoia problem. I regularly hear from authors who are so traumatized by a scam experience, or even just the prospect of stumbling into one, that they don’t know which way to turn.
Believe me, I get it. Especially if you’ve been ripped off before, or are being hounded by a parade of solicitation fraudsters, or had a terrible experience with a publisher that wasn’t intentionally dishonest but screwed you anyway and behaved badly when things began to go wrong, it can seem like it’s not safe to trust anyone. But […]
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As some of you may already know, in addition to being a highly sought-after shirtless model for romance novel covers, I am also a longtime professional musician, having earned my first money for playing drums at the ripe old age of 14. In fact, music was my fulltime profession until my late 30s. And I didn’t start seriously writing fiction (inasmuch as anything I write could be considered “serious”) until I turned 40. (So you might say that as a writer, I was a 40-year-old virgin. But I digress…)
Coming into a new-to-me art form with a lengthy background in another, I’ve been repeatedly struck by how many parallels I’ve encountered between the two creative paths. It has also been interesting to note the very different experience of learning one art form as a child, and learning another as an adult (inasmuch as a person like me could ever be considered an “adult”).
But I’ll leave the exploration of the whole young-versus-old-artist rabbit hole for some other day. Today, I want to explore five similarities I’ve found in pursuing two art forms – writing and music – at the professional level. I’ll start with the one I think is most important:
1. It’s a business.
Thus far I’ve been calling them art forms, but when you start actively seeking a paying audience for your work – whether written or musical – you quickly become aware that you are dealing with a business, which brings with it numerous rules, obstacles and rites of passage, many of which are not clearly stated or even openly acknowledged. Yeah, it’s fun like that. Trust me: You’re gonna want to wear a helmet.
In each case, because it’s a business, many decisions that will affect your success are A) based on money, and B) out of your hands.
As a musician, this could come down to who is willing to hire you, or to pay to see you perform, or to publish your music (an area that used to be where the money was in songwriting), or to finance your recording and/or tour, or to buy your recordings. Bottom line: It’s about who will spend their money on this thing you chose to do. As the artist, all you can do is make whatever product or service you’re offering as appealing – and as competitive in terms of financial value – as possible.
Writers are in a similar position. Whether you’re pursuing the traditional publishing route, or self-publishing, or trying to get a piece of your dramatic work produced either on stage or screen, somebody else has to decide that what you’re doing (or promising to do) is worth their money.
In both cases, as an artist, you are free to express yourself in any way you see fit. But as an artist who wants to be paid for that art, it quickly becomes obvious that some pathways lead a bit more directly to potential revenue generation than others. Hence my next observation:
2. Genre matters.
For example, a thrilling 70,000-word whodunit with a strong, confident protagonist stands a better chance of selling some copies than a 600-page second-person diatribe exploring the modernist paradigm of discourse that forces the reader to choose between subcapitalist situationism and the dialectic paradigm of consensus. (Incidentally, I have no […]
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I had Covid for Christmas. First time. I spent the holiday week quarantining in my basement and binge-watching The Morning Show. I was pissed. My husband was overwhelmed. Our kids were sad. Our hound watched over me figuring something was very wrong if we weren’t going out for our daily two-mile walk. January couldn’t come soon enough.
January 2024 has been the most meaningful month I’ve experienced in some time. Don’t get me wrong, Covid has left me with lingering headaches, brain fog (I write down everything and say it out loud), and an almost desperate need to drink Diet Coke at 3pm daily (not a custom habit for me). Ironically, Covid also gave me a chance to reset after an obnoxiously busy autumn.
So here’s what’s on my mind for 2024.
Consider your asks (I’m saying this nicely)
Many of you likely heard the news about author J.D. Barker’s booktok campaign to get influencers – mostly young females – to cover their private parts with his new book. There were other sexually charged asks, but this is the gist. As a publicist whose client came forward about Bill Cosby, I don’t take this behavior lightly.
Are marketers, publicists, and authors getting so desperate for a leg up that we’re pushing out predatory campaigns that objectify the very people who breathe life into our book community?
Shout-out to the influencers who came forward about this and publicly shamed this author and his campaign. Continue to lift our community as you do.
When I worked for PR firms in my twenties and early thirties, no campaign was implemented without the heads and the clients signing off. Our pitches were vetted and vetted again. Our bosses sometimes stood over our shoulders as we smiled and dialed to hear what we were selling to the media. As anxiety-inducing as those days were, I’m thankful for those lessons of strategy, preparation, control, and protection.
When they go low, we go high
I like Goodreads for what it could be. And thank goodness the company is finally addressing its review-bombing issue. We also need to address our behaviors on platforms like Goodreads. Aspiring writer Cait Corrain upended her career after she admitted to writing fake reviews that praised her forthcoming novel and blasted fellow authors in her genre. Please remember there is power in your review. And please remember that bullies never win.
How do you measure success?
Greer Macallister said the following in her recent WU post, “Whatever stage of your publishing career you’re in and whatever path you’re taking, I urge you to figure out your own definition of success.”
I think of standing still quotes… be afraid of standing still…if you’re not moving, you’re standing still.
One of the things I’ve experienced with clients in the past is this belief that they should get the same press, retailer promotions, signings, book clubs for every single book.
But the story is not the same. The month or year is different. The landscape has changed. Not only do you need to figure out your definition of success, but you also need to get comfortable with the fact that the definition should change.
Be a student
There are […]
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When I first met today’s featured author, I had just started writing (very bad) fiction and was looking for other writers who were less bad at it than I was. I created a Meetup group, set up a meeting date, and waited. On that first day, only one person showed up: Terra Weiss. We’ve been friends ever since. In the almost ten years that have followed, Terra’s paid close attention to the publishing industry and adapted to its changes, all while honing her craft. Now she’s a successful indie author of six full-length novels that have received hundreds of glowing reviews across Amazon and other platforms. (Her novel Wingmom has over 500 reviews to date!) Whether your goal is traditional publishing, indie publishing, or something in between, if you’re interested in writing as a career, Terra’s interview provides a wealth of knowledge, and I’m beyond delighted to introduce her to the WU community today.
GW: Thanks for agreeing to share your writing and publishing experiences with the Writer Unboxed community. Can you tell us what genre you write in and when and why you started writing?
TW: Thank you so much for inviting me to be a guest here at Writer Unboxed. I’ve been reading and learning from your articles for years, and I’m honored to be able to share some of my experiences and hopefully give back. I write romcoms and romantic mysteries, which I started tinkering around with in 2013 when my daughter was a year and a half old. I needed somewhere to channel the creativity that was bottling up inside me because I had no time to pursue creative outlets like I did before my baby was born. Writing during her naps and playtime with Nana not only made me a better mom but also helped me realize that I have a passion for storytelling. I never stopped writing fiction, and now, my daughter is eleven and a half and becoming quite the author herself, despite facing dyslexia.
GW: You have self-published six full-length books to date, with a seventh currently up for preorder. Why did you choose the self-publishing route?
TW: I chose self-publishing for several reasons, the most important one being that I wanted creative control of my books, covers, and marketing. I have an entrepreneurial spirit, and after being in the trenches for two years now, I see firsthand that successful indie authors are hardcore businesspeople. On top of constantly bettering their craft and delivering new books, they’re also hustling on everything else running a business entails, from the endless marketing and social media to the administrative work and the finances. It’s long hours where you sink or swim, and in my case, doggie paddle for an eternally long stretch while learning to become the jack-of-all-trades. Because I thrive in that kind of environment, being an indie author is extremely rewarding to me, but it’s certainly not for everyone.
GW: What are the three most important lessons you’ve learned about publishing in today’s landscape?
TW: It’s a jungle out there.
For real. The old adages that used to be told about self-publishing no longer apply. A popular one was, “You don’t have to follow the rules […]
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It’s been five years since I posted the last essay here in which I ask why I put myself though the topsy-turvy pursuit of writing fiction. As I said then, I find the process worthy of reexamining because the answers inevitably change. It’s never been truer than it is now, coming up on the one-year anniversary of the publication of my debut. Which means that this time I need to ask myself not just why I’m still writing, but why I should bother to continue my publication journey.
Since it’s occupied most of my attention over the last couple of years, I’ll start with publishing.
My Pub Position
Besides propped at the end of the bar nursing a pint, what is my pub position? For anyone who might be new around here, I should probably start with a brief overview. I write epic fantasy. I worked for over a decade on a trilogy, of which the first edition was my debut. After pursuing a traditional deal for several years, I decided to self-publish. I’d initially planned on having all three books published within a year. That obviously hasn’t happened. There are a variety of reasons for the delay in book two’s arrival, which I’ll leave for another post. The second and third books should appear in fairly short succession, but I’ve learned to not make predictions. Well, not public ones, anyway.
For an overview of the marketplace, mine was one of over four million titles to release in 2022, a year during which book sales were down about 4.5%. The growth of self-publishing has led to an unprecedented number of new books, and the latest tools and resources provide those of us who choose the path with an unprecedented means to offer a quality product. I’m very pleased with the physical quality of my offering. It is far from alone in a sea of gorgeous, enticing fantasy releases.
Beyond having a beautiful book in a sea of beautiful books, how am I doing? I’m going to be totally honest here and say that I don’t know—not exactly. I’ve learned that keeping track of sales data is harmful to my mental health. Doing so undeniably impedes my ability to make progress with anything writing-related. I find anything involving comparison to be particularly adverse to the creative process. Meanwhile, not keeping track of sales data is hardly an astute business practice. There are indicators that can’t be ignored, of course. For example, I have been stunned by the number of you—WU contributors and regulars—who bought, read, reviewed, reached out, and/or recommended my debut. Your support has been phenomenal, and my gratitude is immense and undiminished.
Stepping outside of WU, I have found the SFF self-pub community—avid readers, reviewers, and fellow authors alike—to be warm and inclusive. I’ve met many wonderful folks, and have received no small amount of enthusiastic support. In terms of harnessing support, I can see that the more one invests of themselves, the better they do. For me, online interaction poses a challenge. Too much is definitely not a healthy proposition. Too little, even over short periods, results in swiftly fading from the community’s awareness.
I’ve been seeking my own version of balance. Unfortunately, what feels like balance to […]
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