Marketing
I have some homework for you.
For 2025, I want you to really think about two things: connection and purpose.
Try to…
Consider how you will…
Describe yourself…
Describe your writing…
What influences your work…
What do you want readers…
Answer this question honestly…
If you have questions, you can always email me – am@getredpr.com – or drop a comment below. Wishing Writer Unboxed readers a very happy and healthy holiday season.
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By Ann-Marie Nieves with Randy Susan Meyers
Today’s post by Ann-Marie Nieves of Get Red PR features her perspective on marketing and the opinions of Randy Susan Meyers, her friend and client.
Will it be dueling points of view or simpatico? Read on to find out.
We are all marketers.
I know you don’t believe me. I know it feels safer to say, I can’t do this because I’m not a marketer.
You can continue to say…
I can’t.
I won’t.
I’m not.
It’s my publicist/marketer/publisher’s job.
But it’s your story. It’s your brand. So it’s your job too.
And letting the value of marketing rest solely on someone else’s shoulders is not enough to sustain you.
This advice isn’t exclusively about accepting that you need to get involved with spreading the word; I’m not saying get over it.
I’m asking you to open your arms wide and embrace your compelling story.
A few weeks ago, author Randy Susan Meyers wrote about choosing joy in marketing. Here’s how she fully embraced her story:
From Randy:
Years ago, I heard the words that guided my career regarding (for me) the most vexing and challenging part of publishing a book—marketing and publicity:
Wisdom from literary agent Sorche Fairbank, speaking at a writer’s conference, became my mantra when facing the after-the-writing part.
Nobody will care about your book as much as you—not your agent, editor, husband, wife, mother, or father.
Nobody.
My literary agent, Stephanie Abou, became my other source of wisdom on taking responsibility for spreading the word—how to do what my publicist and marketing folks could not.
She urged me to, starting that day, move beyond relying on my writer circle and spread the word among friends (from past and present), family, alumni from any school I’d ever attended, camps, and houses of worship. Please do not rely solely on folks you are on contact with on social media.
I pretended I was throwing the largest giant wedding, bar mitzvah, and christening and prepared the most extensive guest list in history.
I even included old boyfriends. Hey, everyone’s curious about their exes, right?
Trusting my agent, I moved beyond my natural inclination towards quiet privacy and tracked down email and physical addresses. I designed postcards, wrote emails, and crafted a message that (I hope!) shared my news with a ‘letting you know’ tone that I might use to share any fun, good news. (I’m getting married! I became a grandma! I joined Habitat for Humanity!).
People responded with warm excitement. Nobody scolded me.
Okay, that’s a lie. One FB alumni group member scolded, “This isn’t the place for selling things.”
But he was always a jerk.
There are miraculous things only publicists can manage and things they can never do—and vice versa.
Now, with my sixth novel releasing (The Many Mothers […]
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By Randy Susan Meyers with Ann-Marie Nieves
Today’s post by Randy Susan Meyers features not only her perspective on writers facing promotion, but also the opinions of Ann-Marie Nieves of Get Red PR, her friend and publicist—the person who keeps Randy from repeatedly hitting the wine bottle until the launch is over.
Will it be dueling points of view or simpatico? Read on to find out.
There is a subset of writers for whom promotion and marketing come naturally—men and women who get and enjoy the many sides of promotion. Come launch day, they leap from bed, put on their (bright red!) lipstick, shrug a perfect blazer on their sharp shoulders, flick their perfectly cut hair over their collar, smile wide, and greet the readers of the world with joy.
Then there are the rest of us.
We slouch towards book release day with equal amounts of dread and fear. If we’re lucky (and smartish), we’ve read Naked at the Podium, a must-have guide for readers. (“This practical book of tips, solutions, and exercises was born of a writer’s angst: how to present material in a way that was appealing to bookstore audiences, flexible enough to use in non-traditional venues, and dramatic enough to keep any audience awake and eager to buy.”)
If we’re massively unlucky, we live in the killer zone of denial and decide that winging a launch will be fine. At least our wrinkled shirt is clean!
And hey, didn’t we put our book up on social media? Over and over and over?
Can you choose joy in marketing? Is that even possible?
Sometimes it is possible to find joy in marketing, but I’m using my definition of joy:
noun
She felt the joy watching the cat chase a laser pointer.
Synonyms: absorbing
For instance, writing this piece thoroughly absorbs me, even if I’m not jumping for joy. This work nourishes me. Self-engagement is what I want marketing my novel to bring. Absorption. Interest. Cause if I’m bored with what I’m doing, there’s a good chance so-too will be my potential reader.
What authors do is usually different from the marketing and publicity work done by our publicists and marketing people, whether they be from inside our publisher’s domain or outside professionals. They are professionals and know their business.
The marketing we do—think social media, events, emails, author newsletters, walking the streets with a sandwich board—that’s the part that can destroy our souls if we’re not careful—or can work against our intentions.
We want readers to know we’ve written a book. (Because they’re readers—and books are what they want.) But we don’t want them rolling their eyes (see above me-me-me)—we want to tempt them to hunt down our books. Thus, consider these tips:
You Don’t Have to Do Every Single Kind of Social Media
In truth, unless you do them in an authentic and semi-enjoyable way, you don’t have to participate in any. One could make social media a full-time job between Instagram, Facebook, Threads, X (formerly known as Twitter), BlueSky, and TikTok. How do you choose which to […]
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At Orange Theory Fitness (OTF), where I torture and nurture myself each week, the trainers like to say, “How are you going to show up for yourself today?” Entering the OTF building, walking up the two extremely long flights of stairs, and starting each block of torture exercise, is me showing up for myself. This is my time to sweat, set free the to-do lists forever running through my head, and pretend like I’m a thin, athletic goddess. No phones, laptops, husband, hound, or children. And for the rest of the day, I am a better me.
A few weeks ago, I attended a celebration of life ceremony for a long-time client, Sharon Rowe, the fearless founder of Eco-Bags Products, the first reusable bag company. One of Sharon’s friends talked about the various sayings she lived by, which were chronicled in her book The Magic of Tiny Business. SHOW UP was one of Sharon’s tenets in business and in her personal life. Having worked with Sharon since 2006 or so, I saw her show up time and time again. She asked questions, responded quickly, worked hard towards goals, stated her case, recognized and celebrated achievements, boosted the morale of those around her, joined organizations, gave to charities, mentored, continuously encouraged women in business, counseled entrepreneurs, and understood the importance of pleasure, family time, community, and planet.
So what does this have to do with PR and marketing? Well, everything.
Every time we show up, we feed our creativity, boost morale, gain insight, increase our visibility in the industry, and build community.
When Sharon hired the marketing firm I freelanced for in the early aughts, her goal was to be on The Oprah Winfrey Show, despite never having seen it. What working woman with children watches daytime TV, she asked. (That’s for another post. ) You, we collectively told her. You’re the working woman who will watch this Oprah show, so you understand what it is you want. Well, she showed up…ECOBAGS® were given away to the audience of Oprah’s first Earth Day show, forever solidifying Eco-Bags Products in the zeitgeist. It was a moment so many showed up for and continue to do, carrying those bags to the market each day.
Who or what are you showing up for?
Got PR and marketing questions, drop them in the comments.
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This is a brief post because there is so much to think about, and I want to hear what you’re leaning into. Here’s what’s been happening in my marketing mind for the last few weeks.
What’s your superpower?
Last fall, when I was working with the brilliant and lovely writer Anne Gudger, author of the memoir The Fifth Chamber, she told me that grief is her superpower. This statement struck me. How? I’ve read that this is a common question in job interviews to ease the tension that interviews bring and to assess a candidate’s strengths. Makes sense. Anne wrote about the death of her first husband while pregnant with her first child for numerous publications. She won writing contests. She sold her memoir to a publisher. She started a podcast and Facebook community to help others openly discuss their loss and their grief. You might argue that having a superpower is easier if you’re in the thought leadership as a non-fiction author. I think that’s nonsense. I bet you have a superpower. I can almost guarantee it.
Are your goals reasonable?
During a Zoom meeting with a potential new client, I asked her what her goals were for her novel. Her response came quickly and confidently: “I worked incredibly hard on this and am so proud. I’m not looking to hit a bestseller list. I’m looking to reach the readers of my genre (police procedurals) and have them want to read the next book.”
I really like her.
Adults like stickers too.
From Lee Stein’s Substack Attention Economy (may be behind a paywall – totally worth the subscription fee): “I wish authors would stop wishing for that magic bullet (like an Oprah book club sticker on their hardcover) and really get curious about who their specific audience is, where they’re spending time and attention, and then actually connect with them.”
After you read the article on daytime TV, read Stein’s article on the Midlist Pyramid Theory. She asks, “Is your goal right now to build a network? Or to grow an audience?”
I only have eyes for you.
From Kate McKean’s Agents and Books Substack (may be behind a paywall – totally worth the subscription fee) on Why the Bestseller List Should Not Be Your Goal: “…if your sights are only on the list, you’re going to miss a lot of other markers of success and you’re probably going to be disappointed.”
Answer any and all of the following below:
It’s always a buzz to go into a bookshop in a city you haven’t been in for a while and see copies of your book still there, prominently displayed, months after publication. The perfect occasion, you think, to sign a few and have that attractive Signed Copy sticker on the front! But what if you haven’t organised a book signing in that particular shop? Is it okay to go in and ask to sign them?
In my experience, yes—it is always worthwhile. Booksellers like to have the Signed Copy sticker on the front too, an extra something to attract the customer’s eye and maybe nudge them over the line to purchase. And if you time your impromptu visit well—e.g. when it’s not too busy in the store—it’s been my experience that you can have great chats with booksellers and gain valuable information about how their customers are responding to the book in their particular area, what they themselves think are its strong points, etc.
If you handle it well—not as a hard sell but as an opportunity to make a connection and express your appreciation for the work they do selling your book—then people tend to respond very positively in my experience. It makes the possibility of handselling much more likely, as you and your book will be much more memorable to an individual bookseller moving forward. And that may also mean they will order more copies, if they run out.
It can of course feel a bit nerve-wracking to go in cold, especially in the bigger bookshops, and ask if you can sign copies of your book, but think about it as a micro form of market research as well as an opportunity to attract a bit more attention to your book and to yourself as an author. If you do this with several different bookshops with different clienteles within a certain designated area, in what is basically an impromptu book-signing tour, then you will gain an understanding of what works in one place as against another. Chatting with each bookseller, comparing how different shops have positioned the book, can also give you ideas and hooks for social media posts and reels.
In fact I would go so far as to say I have had more success with impromptu book signing visits than those which have been organised ahead of time and have required the bookseller to position you at a table and wait for customers to come to you. And it makes it less anxious for me as an author, too—nothing more humiliating than sitting at a signing table for ages, pretending to look nonchalant, while hoping someone might stop by the table with a book to sign!
Just a few quick tips:
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As some of you may already know, in addition to being a highly sought-after shirtless model for romance novel covers, I am also a longtime professional musician, having earned my first money for playing drums at the ripe old age of 14. In fact, music was my fulltime profession until my late 30s. And I didn’t start seriously writing fiction (inasmuch as anything I write could be considered “serious”) until I turned 40. (So you might say that as a writer, I was a 40-year-old virgin. But I digress…)
Coming into a new-to-me art form with a lengthy background in another, I’ve been repeatedly struck by how many parallels I’ve encountered between the two creative paths. It has also been interesting to note the very different experience of learning one art form as a child, and learning another as an adult (inasmuch as a person like me could ever be considered an “adult”).
But I’ll leave the exploration of the whole young-versus-old-artist rabbit hole for some other day. Today, I want to explore five similarities I’ve found in pursuing two art forms – writing and music – at the professional level. I’ll start with the one I think is most important:
1. It’s a business.
Thus far I’ve been calling them art forms, but when you start actively seeking a paying audience for your work – whether written or musical – you quickly become aware that you are dealing with a business, which brings with it numerous rules, obstacles and rites of passage, many of which are not clearly stated or even openly acknowledged. Yeah, it’s fun like that. Trust me: You’re gonna want to wear a helmet.
In each case, because it’s a business, many decisions that will affect your success are A) based on money, and B) out of your hands.
As a musician, this could come down to who is willing to hire you, or to pay to see you perform, or to publish your music (an area that used to be where the money was in songwriting), or to finance your recording and/or tour, or to buy your recordings. Bottom line: It’s about who will spend their money on this thing you chose to do. As the artist, all you can do is make whatever product or service you’re offering as appealing – and as competitive in terms of financial value – as possible.
Writers are in a similar position. Whether you’re pursuing the traditional publishing route, or self-publishing, or trying to get a piece of your dramatic work produced either on stage or screen, somebody else has to decide that what you’re doing (or promising to do) is worth their money.
In both cases, as an artist, you are free to express yourself in any way you see fit. But as an artist who wants to be paid for that art, it quickly becomes obvious that some pathways lead a bit more directly to potential revenue generation than others. Hence my next observation:
2. Genre matters.
For example, a thrilling 70,000-word whodunit with a strong, confident protagonist stands a better chance of selling some copies than a 600-page second-person diatribe exploring the modernist paradigm of discourse that forces the reader to choose between subcapitalist situationism and the dialectic paradigm of consensus. (Incidentally, I have no […]
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I had Covid for Christmas. First time. I spent the holiday week quarantining in my basement and binge-watching The Morning Show. I was pissed. My husband was overwhelmed. Our kids were sad. Our hound watched over me figuring something was very wrong if we weren’t going out for our daily two-mile walk. January couldn’t come soon enough.
January 2024 has been the most meaningful month I’ve experienced in some time. Don’t get me wrong, Covid has left me with lingering headaches, brain fog (I write down everything and say it out loud), and an almost desperate need to drink Diet Coke at 3pm daily (not a custom habit for me). Ironically, Covid also gave me a chance to reset after an obnoxiously busy autumn.
So here’s what’s on my mind for 2024.
Consider your asks (I’m saying this nicely)
Many of you likely heard the news about author J.D. Barker’s booktok campaign to get influencers – mostly young females – to cover their private parts with his new book. There were other sexually charged asks, but this is the gist. As a publicist whose client came forward about Bill Cosby, I don’t take this behavior lightly.
Are marketers, publicists, and authors getting so desperate for a leg up that we’re pushing out predatory campaigns that objectify the very people who breathe life into our book community?
Shout-out to the influencers who came forward about this and publicly shamed this author and his campaign. Continue to lift our community as you do.
When I worked for PR firms in my twenties and early thirties, no campaign was implemented without the heads and the clients signing off. Our pitches were vetted and vetted again. Our bosses sometimes stood over our shoulders as we smiled and dialed to hear what we were selling to the media. As anxiety-inducing as those days were, I’m thankful for those lessons of strategy, preparation, control, and protection.
When they go low, we go high
I like Goodreads for what it could be. And thank goodness the company is finally addressing its review-bombing issue. We also need to address our behaviors on platforms like Goodreads. Aspiring writer Cait Corrain upended her career after she admitted to writing fake reviews that praised her forthcoming novel and blasted fellow authors in her genre. Please remember there is power in your review. And please remember that bullies never win.
How do you measure success?
Greer Macallister said the following in her recent WU post, “Whatever stage of your publishing career you’re in and whatever path you’re taking, I urge you to figure out your own definition of success.”
I think of standing still quotes… be afraid of standing still…if you’re not moving, you’re standing still.
One of the things I’ve experienced with clients in the past is this belief that they should get the same press, retailer promotions, signings, book clubs for every single book.
But the story is not the same. The month or year is different. The landscape has changed. Not only do you need to figure out your definition of success, but you also need to get comfortable with the fact that the definition should change.
Be a student
There are […]
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When I first met today’s featured author, I had just started writing (very bad) fiction and was looking for other writers who were less bad at it than I was. I created a Meetup group, set up a meeting date, and waited. On that first day, only one person showed up: Terra Weiss. We’ve been friends ever since. In the almost ten years that have followed, Terra’s paid close attention to the publishing industry and adapted to its changes, all while honing her craft. Now she’s a successful indie author of six full-length novels that have received hundreds of glowing reviews across Amazon and other platforms. (Her novel Wingmom has over 500 reviews to date!) Whether your goal is traditional publishing, indie publishing, or something in between, if you’re interested in writing as a career, Terra’s interview provides a wealth of knowledge, and I’m beyond delighted to introduce her to the WU community today.
GW: Thanks for agreeing to share your writing and publishing experiences with the Writer Unboxed community. Can you tell us what genre you write in and when and why you started writing?
TW: Thank you so much for inviting me to be a guest here at Writer Unboxed. I’ve been reading and learning from your articles for years, and I’m honored to be able to share some of my experiences and hopefully give back. I write romcoms and romantic mysteries, which I started tinkering around with in 2013 when my daughter was a year and a half old. I needed somewhere to channel the creativity that was bottling up inside me because I had no time to pursue creative outlets like I did before my baby was born. Writing during her naps and playtime with Nana not only made me a better mom but also helped me realize that I have a passion for storytelling. I never stopped writing fiction, and now, my daughter is eleven and a half and becoming quite the author herself, despite facing dyslexia.
GW: You have self-published six full-length books to date, with a seventh currently up for preorder. Why did you choose the self-publishing route?
TW: I chose self-publishing for several reasons, the most important one being that I wanted creative control of my books, covers, and marketing. I have an entrepreneurial spirit, and after being in the trenches for two years now, I see firsthand that successful indie authors are hardcore businesspeople. On top of constantly bettering their craft and delivering new books, they’re also hustling on everything else running a business entails, from the endless marketing and social media to the administrative work and the finances. It’s long hours where you sink or swim, and in my case, doggie paddle for an eternally long stretch while learning to become the jack-of-all-trades. Because I thrive in that kind of environment, being an indie author is extremely rewarding to me, but it’s certainly not for everyone.
GW: What are the three most important lessons you’ve learned about publishing in today’s landscape?
TW: It’s a jungle out there.
For real. The old adages that used to be told about self-publishing no longer apply. A popular one was, “You don’t have to follow the rules […]
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Like many writers, I’m an introvert. I’m perfectly content sitting in my office alone, in complete silence, for hours on end doing nothing but reading and writing. Crowds make me anxious. Having to make small talk with strangers at parties and business events exhausts me beyond words. If given a choice between talking to someone on the phone and sending them an email, I always choose the latter.
For the most part, this isn’t a problem. Or at least I didn’t think it was until recently.
At the end of December, my publisher emailed me a report detailing my book sales for the previous quarter. I noticed that every time I attended an in-person event or did an author talk, there was a bump in sales. This is great news, and very useful information. The only problem is that I’d rather get a cavity filled than speak in front of group of people. I don’t do it nearly as often as I should.
About a week after I received the report from my publisher, I was thumbing through a self-help book while waiting for my husband to check out at a local book store. Opening the book to a random page, I stumbled upon this: If you want to grow personally and/or professionally you first have to expand your comfort zone.
The author went on to say that our comfort zones are often cozy traps that prevent us from challenging ourselves in ways that allow us to learn new skills, expand our social circles, and grow our careers.
According to the book, the best way to increase the number and variety of things you feel confident about is to do things that make you feel prickly and awkward—like public speaking—often enough that they begin to feel normal. If you keep it up, the thinking goes, activities that make you anxious will eventually become part of a new, more inclusive comfort zone.
This makes sense if you think about things you’ve likely done in the past, such as learning how to ride a bike or drive a car. With repetition and practice, even the most intimidating activities begin to feel like second nature. Your worldview expands, making it possible to see situations and people from different perspectives. Having an expanded view of the world, or at least a small part of it, can also help foster creativity, help make your writing more engaging, and perhaps even motivate you to give other difficult things a try.
I have experienced this firsthand in my personal life. When I started hiking five years ago, I couldn’t imagine climbing a mountain. The thought terrified me: steep ledges, unpredictable weather above tree line, slippery roots and rocks, dangerous water crossings, bears. What would I do if I got lost? Eventually, though, I made it to the summit of a small peak. The experience wasn’t that bad, so a week later I went for a bigger mountain. Less than two years after I stepped onto to that first mountaintop, I hiked to the summit of Mount Washington—the highest peak in the northeastern United States—in winter conditions.
The fact is, you can only do what you think you […]
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I’ve heard many blanket statements from clients and those shopping for PR and marketing services in the past 25 years:
One that sticks out more recently, is that radio provides no value. The medium is dead they declare; only podcasts really matter.
After having lunch last week with my colleague and friend Terry Cater, co-owner of Playback Producers, a publicity production company for authors, publicists & podcasters, it seemed a good time to address the truth about radio and podcasts with someone in the trenches.
I’ve heard many a time from clients that radio is dead and podcasts are it. In the same breath, clients ask to be on NPR and a good number believe they are a perfect fit for Glennon Doyle’s podcast We Can Do Hard Things? Unpack this for us, Terry.
Radio is alive and kicking! In fact, 8 in 10 Americans ages 12 and older listen to radio – that’s according to recent data released by Nielson Media Research. Your question comes in a timely fashion – August 20th is National Radio Day. There’s a reason this medium gets an entire day of awareness. Radio has survived the test of time and is often considered a trustworthy source of information. While podcasts seem to be all the rage, there are varying degrees of the quality and listenership of the shows. A podcast can be less established with a modest listenership, less regulated, and harder to find stats (especially when it comes time to figuring out your ROI).
With that said, podcasts are great when targeting a certain audience including fiction readers. Podcasts listeners also tend to be book buyers. In general, for a successful PR campaign, I recommend securing both radio and podcasts interviews to promote your book. Radio interviews will get you conversations with hosts who have a reliable audience and established metrics. Podcast interviews are great if you have a target market. Don’t underestimate the power of radio and be specific when going after podcasts.
Who is your ideal client?
Playback Producers’ ideal client is an author who is open to an honest discussion about the interviews we can score and the PR campaign we can produce for you. While we know everyone would like to be on a top show like NPR All Things Considered or Glennon’s podcast, we want a client who will listen to our candid advice on the number and type of shows we can book. This is because not everyone will get interviewed on those coveted shows. It’s always our goal to get you the most exposure possible, but we want to manage your expectations. Playback’s been doing this for almost 20 years, so we can help steer you in the right and fruitful direction.
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If you ever have a marketing and PR question, feel free to email me – am@getredpr.com – or drop a comment in the Writer Unboxed Facebook Group and tag me @Ann-Marie Nieves. I’ll do my best to answer in future posts. This question was posed by Leslie Budewitz last week and it’s a great one. Let’s unpack.
When this article, The Ten Awful Truths About Publishing by Steve Piersanti of Berrett-Koehler Publishers, landed in my inbox, I breathed a deep sigh of relief. Warning: It’s a positively frightening read that will make you want to hide underneath your covers… or hurl a glass across the room. If there is bourbon in that glass, down it quickly, read the article, and then throw the glass across the room.
So why did I breathe a sigh of relief?
Because someone else far more important than me said it – all the things I’ve been thinking, saying, that have made me change the way I work. A publisher said the things. The things about the many, many books on the market; how they sell or don’t; and the constant change due to disruptors (TikTok) and disruptions (supply chain issues).
So now we know about The 10 Awful Truths about Book Publishing. And now we understand that we have to think differently, reset expectations, and get to work. But first, we take inventory:
What’s the key takeaway for you in Steve Piersanti’s article? Are you ready to take inventory? What are […]
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Last week I sent out a few extra emails. Emails that read:
-I’ve been meaning to congratulate you on xxx.
-How are you holding up – I know you’ve had a rough go and I just want you to know I’m thinking of you.
-I just want to say thanks for your referrals and your wisdom.
-You’ve been in my head and I just wanted to say hi.
The weeks go by so quickly. The days are filled with meetings, deliverables, and requests. Sometimes, we just can’t help but put etiquette aside. But it’s never too late to show gratitude and kindness.
Now, let’s answer some PR and Marketing questions…
So you’re interested in hiring a publicist? Here are some of the common questions I get asked during the discussion phase:
Do you work on commission or for royalties? This is a big no for most seasoned publicists. The math on royalties just doesn’t work. Despite the outcome of any campaign, PR pros put in significant hours, and a good number of us respond to client needs well outside of standard business hours and days of the week. The bottom line is don’t ask anyone to work for free. What you do want to ask is how the fee structure works: Is it a monthly retainer or a project fee and for how long?
Can you only focus on getting me only national press? I’m certain many publicists will say yes to this and in a previous year, I might have said sure too, but the answer to this question today is sorry, that just won’t work for me or for you. A publicist worth her salt is going to ask you what your goals are and where you would like to see yourself. And then she’s going to tell you where else you can and should be because she’s prepared to slice and dice your story for numerous audiences. I’ve found that a good majority of folks in the market for a publicist have little idea about the media out there – the magazines still in circulation, the outlets that have a books focus, those websites that have the best books roundups. And because national media is the hardest get, your campaign may not meet expectations.
I’ve written some articles, can you try and get them placed? I’m happy to take a look at what you’ve written and discuss your goals for placement. But I really want the client to come to me having done his research as to the possibilities. Too often I’m told to go after high-circulation magazines that are either no longer in print, not open to submissions, or whose content isn’t the right fit. When this happens, I will counter with some outlets that I believe could work.
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