Posts by J.C. Hutchins

What Media Do You Study for Storytelling?

By J.C. Hutchins / December 14, 2014 /

photo by Francois de Halleux

Every year or so, I re-read Stephen King’s The Stand and Bag of Bones. King may not be master wordsmith or inspiration by your reckoning, but he is by mine. I love those books.

I don’t read these novels for enjoyment anymore, however; I read them to study King’s storytelling. King’s earthy writing style, memorable characters and pacing deeply resonate with me. Whenever I revisit those books, I’m reminded of why I love them so … and I read them closely, so I can shamelessly crib the best crafty bits from them for my own work.

I revisit the movie The Matrix for similar reasons. That is a movie with a concept so inventive and brainbending, and so masterfully executed, that I wish I could forget ever seeing it so I could see it again for the first time. I do my best to look past the style and spectacle and study its language—not just its well-crafted screenplay, but its imagery (which complements the narrative through visual symbolism, shorthand, etc.).

When time permits, I’ll dive back into TV shows such as Gilmore Girls, Babylon 5—even cheesy fare like Knight Rider—to pluck storytelling best practices that I can use in my fiction. Even our guilty pleasures have lessons to teach us … 

even if it’s only what not to do.

I come from these visitations refreshed and inspired, with new insights (and sometimes jaw-dropping revelations) about these seemingly-familiar tales. For instance, the way King peels back the onion-layers of a character, while shoving that person further into the terrible Unknown. The remarkable narrative sleight of hand the Wachowskis use to deliver unexpected plot twists … and then elegantly and economically present new characters, worlds and conflicts. The verve of Amy Sherman-Palladino’s dialogue in Gilmore Girls, and how it always feels crisp and playful, like biting into a granny smith apple.

And I draw endless inspiration from the talking car in Knight Rider because talking cars are rad.

As 2014 draws to a close, now’s a good time to consider your own favorite “study” media—the stories that you return to again and again for creative inspiration, or insights into the craft. Revisiting some of those tales might rejuvenate you for all that writing you’ll be doing next year.

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Generate More Income by Diversifying Revenue Streams

By J.C. Hutchins / September 22, 2014 /

Screw Diversity by Martin Kenny on Flickr

The savviest and most successful of today’s authors diversify their revenue streams. The days of authors generating a living wage solely from Big Five royalties are long gone (if they actually ever existed). Thanks to publishing and ecommerce tools provided by super-sized and scrappy service providers, authors are empowered to sell more stuff, and make more money, than in years past.

Diversifying your revenue stream means creative and nimble thinking, iterative content creation, and clever marketing. It’s more than pushing your ebook products to multiple online marketplaces. Saying “Now available on Amazon, Smashwords and Kobo ebook stores” isn’t enough, not anymore. That’s table stakes stuff in today’s publishing landscape.

If you’re blessed to be a Big Five author: Diversify your revenue stream by releasing self-published ebook work. If your contract permits you to tell self-published tales in the worlds of your existing Big Five-published books, go for it. This scenario delivers an economic win-win for you and your publisher. Your existing fan base will happily gobble up a new adventure set in your Big Five-published storyworld … and a low-cost self-pubbed intro product—say a short story—can also provide an appetizing, low-risk gateway into your existing IP for newcomers. If they like what they read, they’ll likely check out your Big Five stuff.

If book (or other media) contractual obligations prevent you from expanding the worlds of your Big Five stuff in the self-pub space, cook up a new IP and start telling stories in that world. These don’t have to be novels, or even novellas. Reduce your creative risk by writing and publishing a short story or two. Make it a side project. Manage expectations—but also understand that, if properly promoted by you in no-cost channels such as Twitter and Facebook, your most enthusiastic fans will engage with this new content. They’ll happily pay for it. That’s money in your pocket … and again, if these readers are newcomers to your work, they might check out your Big Five stuff. That will make your publisher happy.

Further, consider the new IP you create using this low-risk method as a kind of market research. The stuff that resonates with your readership will, predictably, sell more. That’ll help you determine what stories (or storyworlds) you should invest time in creating and selling through channels that financially benefit you most.

If you’re blessed to be published by smaller media companies or independent publishers, the benefits are the same.

If you’re blessed to be a self-published author only, keep doing what you’re doing … but also consider cooking up an IP to pitch to smaller houses, or the Big Five. Get an agent. Level up your career. The revenue an advance represents is usually far more than most new self-pubbers will generate in years. Access to Big Publishing’s marketing, publicity, and PR teams (and their badass Rolodexes) will also probably deliver more promotional impressions than you can generate with no budget.

The odds of other rev-gen opportunities coming your way (such as film/TV options, licensing, etc.) also increase when your stuff is published by […]

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What’s More Important Than Knowing the Marketplace? Knowing Your Audience

By J.C. Hutchins / June 23, 2014 /

A few months back, I tipped Writer Unboxed readers to a new self-published ebook project I launched, The 33. I used its unusual episodic format as an example to encourage storytellers of all stripes — traditionally-published writers, self-published writers, publishers and more — to thoughtfully examine the ebook marketplace and spot opportunities to tell and sell stories in new ways.

Today, I’ll share some of the insights I’ve learned since The 33’s debut, and encourage you to embrace another customer-centric strategy as you move forward with your own writing, and building your career.

First things first: Tell your inner artist to go for a walk or something. That frail, hand-wringing creature has no business reading this post. We’re not talking about craft here. We’re talking about making money with your words. Tell your inner artist to put on some yoga pants, grab a pint of Ben & Jerry’s, and go fret about impostor syndrome or something.

Okay. So. Regardless of your publishing persuasion — traditional, self, Big Five or scrappy indie — you oughta be interested in earning some scratch from your words. And so, with your inner artist busily chomping away on some Chunky Monkey, let’s talk straight: Stories are products. Readers are customers.

Stories are products. Readers are customers.

By studying customer behaviors, you can craft stories — and offer those stories in resonant ways — that will sell more products. This will entertain more people, and put more food on your table. Win-win.

As I mentioned in my last post, observing larger trends in e-publishing is a critical component to this success. E-reading devices — from Kindles to tablets to smartphones — are now ubiquitous. Short stories and short novels / novellas are growing in popularity. Serialized narratives are, too. And the dark days of miserly early-adopters who wouldn’t download a novel unless it was free or 99 cents have ended. Thank goodness.

These trends, and others, suggest that customers’ comfort with e-fiction and shorter-form narratives are here to stay.

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Getting Unconventional Is Great for Business

By J.C. Hutchins / March 24, 2014 /

photo by tamo neki

Therese stepping in for a second to officially announce the return of one of our former regular contributors, who will now be back with us on a semi-regular basis:  J.C. Hutchins! J.C. is one of the most unboxed writers I know, and he hasn’t stopped doing what made him such a valuable part of our site back in 2009-2010, as you’ll see here. Please join me in welcoming him back to WU.

________

And lo, the Kindle came unto us in 2007, and the early adopters rejoiced, and the Big-Six-Now-Five gnashed their teeth, and thousands of authors had a psychedelic freakout because—like a bolt from the blue—there now existed a low-cost way to publish and sell their stories to a curious, engaged, and an (Almighty Bezos willing) ever-growing audience.

Mountains that separated conventional authors from audiences tumbled before the mighty Kindle and its store. Enthusiastic authors quickly pushed their content to the marketplace: stories that had been long out of print were now viable sellers … works whose length defied placement in the traditional marketplace could find audiences of thousands … and, oh, the lots and lots

(and lots)

(and lots)

of ill-crafted original stories that had no business ever leaving hard drives all went out into the market. And lots of pretty great original stories, too. DIY-minded first movers found success. Authors selling full-length novels for a measly buck found some success. And verily, the industry-shaking roller coaster ride began, with creators coming and going, with revenue streams found and lost … and here we are, seven years later, standing on more stable ground.

We now understand a few things:

  • Ebook self-pubbers are here to stay.

    These folks are fleet-footed, resourceful and creative. Few will make a living wage from their words, but if they cultivate an engaged and ravenous audience, they can move product to market super-quickly, keep those hungry fans happy, and make some very good supplemental income. It’s more money and success than they might’ve otherwise made, in a pre-Kindle world.

  • Traditional publishing is here to stay.

    The industry is also packed with resourceful and creative professionals. It also has a crap-ton of cash and cachet to invest in—and promote—incredibly talented authors and creators. Getting published by the Big-Six-Now-Five is exhilarating and life-changing … and also rarely provides a living wage. The institution is increasingly investing in the ebook space, which is cool, because being future-proof ensures longevity and relevance.

  • New entrepreneurial opportunities are everywhere.
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    Don’t Ask “Why?” Dig Deep, Find the Answer to “Why Now?”

    By J.C. Hutchins / December 23, 2010 /

    Kath here.   We must bid a fond farewell to WU contributor J.C. Hutchins.  J.C. came to our attention with his viral marketing skills and social media acuity.  These skills have launched a successful publishing career, so successful that he’s become a very busy guy!  We wish him all the best in his endeavors.  Please enjoy his last column for us.  Don’t be a stranger, J.C.!

    For my final WU column, I’d like to share perhaps the most important technique I’ve learned so far as a fiction writer. If savvily applied, this approach can add depth and to your story and characters. It will likely conjure deeper questions about your work — stuff that goes beyond nuts-and-bolts necessities such as getting your tale, and its players, from Point A to Point Z. It might make you a smarter storyteller. Your work will certainly benefit from it.

    Fiction lives and dies by two things: plot and characters. I’ve read smartly-plotted stories that had pancake-flat characters. I’ve read stories that starred memorable characters, but sported sloppy plots. Hell, I’ve built a moderately-successful career writing stellar examples of both. These days, I’m making a conscious effort to up my game. I want the same for you.

    Still-growing writers like us are most-often concerned with the question Why?. Why? fuels plots. Why can’t the hero see the villain for what he really is? Why is the fictional world you’ve created named Gla’Dur’Uk-Uk? Why is a supporting character sticking around in this scene? Why must we mention the gun in Act I?

    Why helps us answer pressing questions — most often, the questions we need to answer for our plots to work, and for our characters to appropriately react to those plot points. Why is practical, economical; it provides the gears that make our stories go. I call Why? “desk work” — it’s the stuff you gotta deal with right fricking now. You can’t go wrong with Why?.

    But I challenge you to answer a deeper question in your fiction: Why now?

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    Become A Better (And Future-Friendly) Storyteller: Embrace Other Media

    By J.C. Hutchins / October 28, 2010 /

    I submit this for your consideration: Expand and improve your media vocabulary. It might positively impact your career now, and certainly will in the future.

    I define “media vocabulary” as the various media one uses to tell resonant stories. Since most readers of this blog are authors, I reckon we’re fluent in the vocabulary of text-based storytelling. But how many of us have more than a pedestrian consumer’s knowledge of other media such as video, audio, photography, or graphic design? How many of us use those media in our stories?

    Based on anecdotal and professional experience, I believe in my marrow that now is the time for talespinners to get savvy with several storytelling media. Within years, I expect we’ll see an explosive rise of enhanced ebooks, app-based fiction and transmedia narratives that will leverage technologies and trends that have already become mainstream.

    Fret not, hand-wringing wordherding purists: These multimedia — or as I sometimes call them, “mergemedia” — stories will never replace a printed book or text-only ebook. But publishers will soon get into the enhanced narrative business in a big way, and will keenly quest for stories that organically incorporate disparate media into cohesive, resonant narratives.

    And who better than you to deliver that very thing? You’ll be a hot tamale, on the front lines of a business trend that’ll reinvent the way audiences experience stories.

    Few authors are prepared for this dramatic storytelling shift. I’m blessed to say I’m one of them. I recently co-wrote a novel that included tangible artifacts that came with the book — real-life, convincing items such as IDs, business cards, family photos and more. These artifacts had clues hidden within them. When readers combined clues in the novel’s text with clues in the artifacts, they could experience more of the story in other media: audio phone messages, fake character blogs, websites of locales mentioned in the book, and more. They learned aspects of the story my novel’s hero never discovered — including a beyond-the-book twist ending.

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    Building Character: Know More Than Your Reader

    By J.C. Hutchins / August 26, 2010 /

    Conflict is the rocket fuel for any good story, but how your characters react to that conflict is what provides direction and resonance for the tale. Of course, how your characters react hinges almost completely on what kind of people they are.

    And defining what kind of people they are hinges solely on you, and your ability to intimately know their motivations.

    Are you doing everything you can to understand the players in your story? It’s harder than most new writers think. The best characters are complicated, even if the conflicts they’re facing aren’t. They must do and say and think things that are clouded in the very same nigh-arcane thought processes that you and I have. Pieces of their hearts must be cracked or broken — just like ours. They must be more than chess pieces on a game board. They cannot merely react to events; they must contribute to them.

    This is hard stuff to write … and yet that’s the brass ring, baby, that’s the stuff that turns potboiler page-turners into bestsellers. Imagine King’s The Stand or Bag of Bones without those novels’ brilliantly-realized characters. Those stories never would have risen above their high concept plot hooks — never would’ve become the miraculous, special Somethings that transcended readers’ expectations. Without such remarkable characters, two of King’s greatest books would have been merely Good.

    (A prayer to the Writing Gods: May we all be blessed to write one Good book during our careers. Amen.)

    By my reckoning — and hell if I know if it’s true; I’m always growing and learning as a taleteller — the secret to making a Good story a Great one is to know more about your characters than your reader. This sounds insultingly elementary, but recall that we’re tasked with building people solely with our words, people packed with as much infuriating complexity and contradictions as ourselves and our best friends. Even simpletons go deep, man … we have all kinds of gears whirring in our little mind machines, most of which we can’t fathom what makes them go.

    Permit me a real world example:

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    Are You Writing, Or Talking About Writing?

    By J.C. Hutchins / July 22, 2010 /

    Oh, we wordherders love to procrastinate. We also love to metaphorically masturbate. We are enamored with conducting “storytelling research” — aka justifying watching hours of TV to see how “the pros” write great dialogue. We lovingly re-read our work-in-progress’ first three chapters again and again, as we’ve done for weeks (or years). We drone on and on and on to our family and friends about the chapters we’ll some day write. 

    This passivity does a great job of killing time. But it doesn’t make a meaningful contribution to the reason you were put on this planet: to effing write. Writers write. That’s the rule. Buying fancy pens and overpriced Moleskines and sipping lattes at the coffee bar and pontificating about the book du jour — or even worse, The Craft — doesn’t make you a writer. Writing makes you a writer. 

    It’s time you and me had a talk. No, not you — I’m sure you’re doing fine. I’m talking to the dozens of others reading these words, the people who are quietly and dreadfully nodding right now because I’ve pegged them, called them out for the frauds they are. If you call yourself a writer and are not moving the needle in your work-in-progress, you’re living a lie. 

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    The Best Techniques Are The Simplest

    By J.C. Hutchins / June 24, 2010 /

    The best writing advice I ever received was from Brad Meltzer, one of my favorite novelists. He writes mostly political thrillers. I met him at a signing, told him I was writing my first novel, and was stuck in Act Two. “I’ve built a lot of momentum,” I said, “and I think I know where this is all eventually going — but how do move forward right now? What do I do?” 

    Meltzer replied, “Ask yourself, ‘What happens next?’. 

    I blinked, incredulous. He smiled and said, “I know it sounds too simple to work, but it does. Just ask, ‘What happens next?’ 

    So I went home and asked myself What happens next? and it totally worked. The simplicity of the question forced me to focus on my immediate goal: getting through the next chapter — and not worrying about what would happen ten chapters from now. 

    I still use that technique, and always will.

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    Storytellers: You Are Obligated To Deliver The Goods

    By J.C. Hutchins / May 27, 2010 /

    It’s the time of year when television seasons are concluding, which always gets me thinking about storytelling — endings, specifically. The best dramatic TV season finales perform several critical functions: they pull out the narrative stops by bringing together disparate story threads in interesting and meaningful ways … they often build intrigue or cliffhangers for the season to come … and most important — at least for folks like me, who love plot-driven stories — they dazzle by deftly paying off the narrative buildup experienced so far. 

    Great season finales, like the third acts of all great stories, deliver the goods. They do so because they’re obligated to do so; weeks (or in some cases, multiple seasons) of smartly-created narrative have inexorably brought the audience to this flashpoint of suspense, emotional tension and physical action. This is where writers must Deliver The Goods. To present anything less is an unforgivable Writer Crime — a violation of the faith the audience has invested in the narrative so far. 

    And yet, at least in some of the series I’ve watched this season, Delivering The Goods wasn’t on the to-do list. I have yet to see the series finale of Lost, though the grapevine suggests its destination may not have been worthy of the six-season journey. The season finale of the narratively-troubled V (which I watch) finally shoved the story into a compelling, action-driven direction — but did so only in the last five minutes of the episode. I’m not even waiting for the season finale of the new Doctor Who; I’ve dropped the series because the storytelling is flabby, and its protagonist fails to inspire childlike wonder within me — a key ingredient for that show’s success, and why it has wowed me in seasons past. 

    And then there’s the recent Season Five finale of the horror/thriller show Supernatural — a program I absolutely love. I’m going to deep geek on Supernatural here, and serve up epic-level spoilers about its finale for the rest of this post. My purpose is to illustrate why writers must always Deliver The Goods in their show-stopping finales. If you’re a fan  and haven’t watched the episode, you might want to come back when you have. For everyone else, consider this a What Not To Wear for storytellers. 

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    HED: How’s Your Pitch?

    By J.C. Hutchins / April 29, 2010 /

    So a producer of a very popular television show gives me a call a few weeks back. A fan of my novels, he wanted to know if the film rights to my 7th Son thriller trilogy were available to option for motion picture development. This was an “embarrassment of riches” moment: the trilogy was optioned to Warner Bros. last year.

    I told him so, and we both did a verbal shrug: Them’s the breaks. Without missing a beat, he then asked: “So what are you working on now?”

    My friends, always-always have an answer to this question, for you never know when you’ll be asked, or who’ll be asking. If you don’t have an answer, it’s because you’re not writing. You’re probably spending too much time watching TV, or talking about writing, or reading about writing, or dreaming about writing. Keep those fingers rak-a-takking on that keyboard. You were born to tell tales, right? Be sure you’re always telling them.

    Thankfully, I had several projects on tap. With his go-ahead, I shared them.

    Correction: I pitched them.

    We wordherders pitch our fiction all the time. We pitch our trusted (and patient!) friends on the plot of our works in progress … we pitch agents in queries for representation … if we’re blessed enough to be published, we pitch at readings, during media interviews, and on blogs. Most of us love to talk about our writing.

    So why do so many of us absolutely suck at pitching? A lack of practice and patience, I reckon.

    Great pitches — and for many of us, this important task occurs most often in agent query letters — are comprised of several key ingredients. Like your fiction, they must have a great hook, and must resonate on intellectual and emotional levels. They’re heavy on sizzle and light on steak; these things are designed to dazzle, not data-dump the plot. Finally, pitches must be brief. A handful of sentences, tops.

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    Lessons from the screenwriters

    By J.C. Hutchins / March 25, 2010 /

    I’ve been thinking about movies and television shows lately: the power of their immediacy, the creative constraints screenwriters face in crafting visually rich stories, and most of all, how demanding the craft can be.  While it’s the director’s and actors’ jobs to realize what’s on the page, great screenwriters deliver a vision that illustrates everything — from plot to characterization — in startlingly few words.

    In some ways, it’s more poetry than prose. Novelists have 100,000 words to firmly root us in a world, and get us rooting for their protagonists. Screenwriters have startlingly fewer words to tell a compelling tale. Want a crash course in terrific storytelling and killer dialogue? Read a screenplay. Download David Webb Peoples’ screenplay for Unforgiven (PDF), or even a fun actioner like Simon Kinberg’s Mr. and Mrs. Smith (PDF), and you’ll be humbled by the depth on those deceptively-sparse pages.

    Writers of all stripes can learn a lot studying screenplays and screenwriters. I’ve found analyzing screenplay dialogue to be particularly illuminating. They say if you can white-out the character names in a screenplay and still know who’s saying what, you’re reading a winner. The character is perfectly represented by what he’s saying; no one else in the story could say those words in that precise way. Great movie dialogue celebrates economical, pitch-perfect characterization.

    Screenplays and teleplays are, of course, stories … and the best characteristics of brilliant tale-telling are found in flicks, shows, comic books and novels. But it sometimes takes studying a different medium — and listening to what masters of that medium have to say — for the scales of familiarity to fall from a writer’s eyes and behold narrative truths in new ways. This reminds us of what’s important in our craft, and can school us on our personal writing weaknesses. 

    Such a revelation happened to me today, as I read a letter David Mamet issued to the writing team of The Unit, an action-drama inspired by the real-life U.S. military special forces. Mamet, a masterful playwright and screenwriter, was the show’s executive producer. (The show was cancelled last year.) 

    There’s no context provided for what prompted Mamet’s 2005 letter — which you can read in full here — other than what’s implied in its opening paragraphs. It seems the network was bombarding The Unit’s writers with requests to cram their scripts with more exposition about setting, characters and story. The writing staff probably responded by dutifully adding these bits. This is, as Mamet says in the letter, the antithesis of drama.

    This, he says, is a crock of shit. And he’s right.

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    Ebooks promise great monetization opportunities for authors, right? Maybe not.

    By J.C. Hutchins / February 25, 2010 /

    The publishing blogosphere has lately been ablaze with posts about ebooks and ebook pricing. A contingent of ebook consumers are crowing that, in light of the recent Amazon/Macmillan standoff and pricing precedent that was set, ebook prices will shoot through the roof. They recently attempted character assassination using a deplorable 1-star Amazon review campaign on at least one author after he spoke out in support of this “agency model.” The backlash continues, on- and offline.

    Folks on the other side of the fence — publishers and authors, mostly — are pleased by the flexible pricing model. It ensures increased revenue opportunities, which they believe will benefit their livelihoods. Outspoken proponents believe the market will easily bear “beyond $9.99” pricing. Some authors suspect this new climate will empower them to influence their ebooks’ pricing; still others in the DIY self-publishing culture view this as an opportunity to better-control their financial fates. We’ll make a living at this writing thing, after all. Our future’s so bright, we gotta wear shades.

    Regardless of the pro and con positions, both camps seem to agree that a substantial stake of The Future Of Publishing hinges on ebooks, and that these cantankerous days represent an embryonic Wild West of a new stage in publishing’s evolution. Everything’s in flux. We’ll find our way.

    Yet I believe that the fate of ebooks, if they are indeed the Future Of Publishing, has already been sealed — which particularly impacts authors hungry to make a living wage from their works.

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    Improve Your Authorial Voice Not By Writing, But By Watching

    By J.C. Hutchins / January 28, 2010 /

    Since Writer Unboxed is focusing on voice this month, I thought I’d add an unconventional riff to the awesome contributions already put forth.

    I love reading prose fiction — but in my heart of hearts, I’m a movie junkie. It’s a brilliant way to economically tell stories, and I enjoy the creative constraints the medium has: running time, MPAA ratings, budget. The mission? To cram as much narrative — both spoken and unspoken — into the frame as possible.

    Notice that I said “unspoken.” That’s key. I believe prose fiction writers can easily learn about voice by watching and studying movies — especially when they pay attention to those unspoken bits.

    Writing great books and short stories hinges greatly on your authorial voice — but always remember that your voice requires tonal flexibility. This can be defined by a character’s point of view, the pacing of a scene, or what’s happening in that scene. Thoughtful characters and slower-paced scenes can permit a more lyrical authorial voice; peppy characters and action sequences often demand something else.

    Now I can’t tell you how to craft your voice; like Barbara, I believe your personal world view defines most of that. I also believe that the best authorial voices don’t attract attention to themselves. But if you’re looking for ways to appropriately use your voice for characters and scenes, I suggest popping in a DVD, muting the volume, and watching what unfolds.

    Don’t watch the actors. Try to ignore the blitz-cut editing. Forget trying to decipher what’s being said. Instead, look for what’s happening in the frame overall — mostly the use of colors, color saturation and lighting. In the hands of filmmaking masters, these techniques represent the invisible art of cinema: the ability to wordlessly evoke emotion. To me, they represent the “voice” of the overall film, or a particular scene.

    I think there’s wisdom there … and if you look for patterns, you’ll find them. For instance, most films these days depict workplace interiors — no matter how much sunshine is streaming through the locale’s windows — as cold, emotionless, antiseptic places. Filmmakers achieve this by clever lighting, or by processing the film (or digital footage) in such a way to suck the color from the moving images. The result is often a gray- or blue-tinged scene, with its characters looking as happy as a herd of zombies.

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