Retention and Seduction: The Art of the Chapter Break

By Kathryn Craft  |  December 10, 2020  | 

photo adapted / Horia Varlan

A chapter break, with its span of blank page, is the perfect place for a reader to stick a bookmark so he can take a break to watch TV, cook dinner, or fall asleep.

Hmm. Do we writers really want to be releasing our readers so easily?

Not a whole lot is written about how to divide a novel into chapters. It’s not hard science. The practice hasn’t always existed—in ancient times, the length of a book segment was limited to the length of the scroll it was written on. In Victorian England, books were subdivided so periodicals could publish them in serial form.

With no clear guidelines, what’s a modern novelist to do? If you tend to make random chaptering decisions—every ten pages, say, or at a natural quiet point in the narrative, or even worse, waiting to finish your entire book before tending to this uncertain task—your chaptering could probably be doing more to seduce and retain your reader.

Chapter breaks remind you to think episodically

Readers who consume novels a chapter at a time are busy. If you hope to invest them in your story, a chapter should include at least one full scene.

If you think about it, a scene holds the DNA of your entire story trajectory. A point-of-view character, well-motivated by his past, negotiates obstacles in pursuit of an immediate goal, that will impact his ability to achieve the overall story goal that will carry him into his desired future. The plot pressures brought to bear on the character will force him to undergo difficult inner change in some incremental yet needed way. Since these inner turning points serve to invest the reader in the POV character’s arc, you’ll want to keep the reader on hand for that full scene so he has a chance to assess the chapter’s forward movement.

When writers try to break a chapter in the middle of a scene, it feels like a cheap shot—as if the writer is saying, if you want the goods, you’re going to have to read the next chapter. This is withholding story, not delivering it. Why not go ahead and give the reader the goods, so he wants to read the next chapter? Let readers see if the point-of-view character’s scene goal is met, thwarted, or delayed—and let them in on the emotional significance of this result—before raising a question about some new influence in the next chapter.

Chapter breaks remind you to continually woo your reader

If a chapter break signals a good place to set a book down, how can writers best discourage this behavior?

In last month’s post, I mentioned the key: focusing on seducing your reader with each chapter opening and retaining him at chapter’s end. Many thanks to Cindy Vagas Hospador for her Facebook comment, asking me to expand on this concept.

If like every other writer in the world you have worried over your novel’s opening, you already aspire to the art of seduction. A worthy goal for that first sentence is to orient the reader to the scene by giving out a little information, while at the same time, raising a question that will tip the reader into the story. It could be as, “For the third time that week Judy took the cross-town bus with two shopping bags of bananas propped on the seat beside her.” This orients us to a character, Judy, in a setting, a city bus—but why is this the third time this week she’s needed so many bananas? For the right reader, this will be just interesting enough to invite her to read the next line. If this scene were to come later in the book, the line could just as easily draw the reader into Chapter 8.

At chapter’s end, you can make it much harder for the reader to place a bookmark by raising a new question about the scene to come. At the end of Chapter 7 in Judy’s story, that might go, “If she had any hope to earn Jack’s respect and get the promotion, she had to figure out where to buy that many bananas, in Quebec, in the dead of winter.” If the stakes were high—the imminent starvation of the zoo’s beloved, aging gorilla, say—the reader will want to know if that works out.

The savvy writer will end a chapter in one of two places:

  • right before a dramatic turning point, when the reader’s senses are heightened and he is dying to know what happens next (such as, “After all these years, Peter and I stood on the same ancient stones, in the piazza where we’d first met met. My knees trembled as I reached for his hand—and the ground gave way beneath us.”)
  • right after a dramatic turning point, when a new question has been raised (such as, “Even though I never had a chance to see his body or say goodbye, the memorial healed me. I laid out the dreams Jimmy and I had shared, admired them one last time, and buried them. I would move on with my life, because that’s what Jimmy would have wanted. But that was before I got home and picked up the mail. In the pile was a hand-addressed letter, no return address. I knew that writing like my own: it was Jimmy’s.”)

Let’s look at some examples from Kristin Hannah’s #1 New York Times bestseller, The Nightingale, a story of how two very different sisters rise to different forms of heroism while France faces the Nazi threat in World War II. Readers often say this book just wouldn’t let them go—and with an amazing 54,371 reviews on Amazon resulting in a rating of 4.8 stars, it is a novel worthy of study.

One place Hannah will not release her readers is at chapter’s end. The end of Chapter 2 is paired, after the asterisk, with the beginning of Chapter 3:

“I am to report for duty on Tuesday.”

“But…but…you’re a postman.”

He held her gaze and suddenly she couldn’t breathe. “I am a soldier now, it seems.”

*   *   *

Vianne knew something of war.

The end of Chapter 4/beginning of Chapter 5:

“Go to bed, Isabelle.”

“How can I possibly sleep at a time like this?”

He sighed. “You will learn that a lot of things are possible.”

*   *   *

They had been lied to by their government.

The end of Chapter 8/beginning of Chapter 9:

“You will take Sophie’s room upstairs and she will move in with me. And remember this, Isabelle, he could shoot us. Shoot us, and no one would care. You will not provoke this soldier in my home.”

She saw the words hit home. Isabelle stiffened. “I will try to hold my tongue.”

“Do more than try.”

*   *   *

Vianne closed the bedroom door and leaned against it, trying to calm her nerves.

In each of these examples, Hannah introduces a threat at chapter’s end that raises a question about what will happen next—what I refer to as reader retention, because with a new concern in mind, it is harder for the reader to set the book down at the chapter break. She then intrigues you to read the following chapter with an opening line that is every bit as seductive as the first line of the entire novel:

If I have learned anything in this long life of mine, it is this: In love we find out who we want to be; in war we find out who we are.

Middle-grade novelist Brian Jacques, who wrote of woodland creatures in his Redwall series, is also worth studying for his mad skills in handling scene and chapter breaks. Take it from me—I’d peek inside my son’s book while he was at elementary school, telling myself I’d read one chapter while I ate lunch, only to hear the bus dropping off my kids three hours later—these books are un-put-downable.

Throughout the series, Jacques tightly interweaves conflicts between the peace-loving mice who at Redwall Abbey and some outside menace. Pushed into taking up arms to defend their fortress, some of the mice stay behind, while others of their number venture out into the violent wood on a quest critical to the outcome at home. At the end of each chapter, Jacques dangles readers off one cliff only to woo them with the alternate set of characters in the opening of the next.

Here’s an interesting pairing from Chapters 9 and 10 of the third book in the series, Mattimeo:

The toasts flew fast and thick. Laughter, song, good food, sufficient drink and friendly company were making it a feast to remember.

Then Slagar the Cruel knocked upon the door of Redwall Abbey.

*   *   *

Slagar turned to the group at the cart. They had been watching him banging fruitlessly upon the main gate.

“They’ll never hear you, Chief,” Wartclaw ventured. “We’ll have to think of some other way to distract them.”

Note how Jacques extended the drama. We expect Slagar the Cruel to burst thought the Abbey doors and attack; instead, his knocking is rendered useless, raising a new question of how he and his group will get the mice to open the gate.

If you have been paying little attention to chaptering, try some of these techniques to extend story tension across the chapter break. All readers must sleep, but that doesn’t mean we want it to be easy for them to leave the story. And if at long last they simply must insert a bookmark, the question you’ve raised will make them eager to return.

A chapter need not end on a literal cliffhanger in order to beg continued reader interest. Have you ever thought about sustaining psychological tension over a chapter break? Inspire us with chapter end/beginning pairings from your own work, or books you’ve read.

[coffee]

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18 Comments

  1. Susan Setteducato on December 10, 2020 at 10:59 am

    Above her, clouds drifted apart and a lopsided moon frosted the grass with silver. Then Cassie saw a sight that froze her blood.

    ***
    (next chapter) Twelve tall black stones crowned a flat-topped hill on the other side of the meadow.

    Thank you for this wonderful post, Kathryn. And thank you, Cindy, for requesting more!



    • Kathryn Craft on December 10, 2020 at 11:23 am

      I love your example, Susan. I’d keep reading, for sure! May it inspire many here.



  2. Barbara Linn Probst on December 10, 2020 at 1:10 pm

    I remember reading your “reader seduction” and “reader retention” formulation on one of your earlier posts, and loving it! I am now applying that test to each scene in my WIP. What is the story question at the beginning of the scene that seduces the reader in = makes her want to know what will happen right now? And what is the story question at the end of the scene that retains the readers interest = makes her want to know what will happen next? So clear and helpful, thank you!



    • Kathryn Craft on December 10, 2020 at 1:56 pm

      Great use of the post—a self check. Thanks for reading, Barbara!



  3. Deborah Gray on December 10, 2020 at 3:33 pm

    Really love this post. Very clear ways to heighten tension at the end of chapters and surprise readers at the beginning of the next. I think I’m doing a fairly good job of cliffhanger endings, based on beta feedback, but I mostly end the chapter with one scene and start a new chapter somewhere else. Your illustrations of keeping up the tension in the next chapter, but challenging their expectations, is something I hadn’t considered and I’m excited to try it going forward. Thank you!



    • Kathryn Craft on December 10, 2020 at 4:53 pm

      Very cool, Deborah! I hope you have fun with it!



  4. Cindy Vagas Hospador on December 10, 2020 at 8:05 pm

    Thanks for the post! It gives me a lot to work with! I put a ‘sticky note’ on my desk top that says: Reader seduction / Reader retention to keep these lessons fresh in my mind.



    • Kathryn Craft on December 10, 2020 at 9:11 pm

      Thanks for the follow-up question, Cindy. We pay attention! Love the sticky note idea.



  5. Tina Marlene Goodman on December 10, 2020 at 9:09 pm

    Thank you so much for this article! I am going to write this information down in my journal. (Writing it down instead of printing out a copy is a learning tool I use.)
    I’ve read “The Far End of Happy” and recommend it. The story and characters were unforgettable; I think about them often. I thought about them yesterday. The novel should be used for a masterclass on pace, tension, and urgency.



    • Kathryn Craft on December 10, 2020 at 9:17 pm

      Oh my goodness Tina, thank you so much! Of course I made use of these techniques in that novel, and apparently they worked on you. You have made my day!



  6. John J Kelley on December 11, 2020 at 12:46 am

    Love this post, Kathryn! I have been thinking a lot about the architecture of scenes lately, and these tips on well-crafted openings and compelling closings dovetail nicely with my contemplations.

    Thanks also for the excellent examples, both yours from the post and Susan’s in her comment. I tend to think of chapters and scenes interchangeably, though my chapters sometimes contain more than one scene. With both, I have a natural tendency to close on a moment of contemplation or realization from the character in focus, or with an image capturing the mood of the moment. While that can work, I think it wise to mix things up, employing different techniques to hold the reader’s interest or add intrigue.

    Thanks for suggesting ideas to do just that.



    • Kathryn Craft on December 11, 2020 at 6:07 am

      Sounds like we think along similar lines, John. Great point about mixing things up. As a matter of fact, the Jacques example stood out for me because it went against expectation. Often, when there is a pounding on a door, the enemy storms in, so this delighted because it felt different. Great to hear from you—thanks for stopping by!



  7. J on December 11, 2020 at 3:35 pm

    Thanks for this, Kathryn, it was perfectly timed! I am just revising my WIP, and chapter breaks is high on my list.
    When writing the first draft, I had grouped my scenes in Scrivener by days, as this made it easy for me to find them back. I still think “yes, that happens on day three” when I think of them, but to turn the days into chapters would not be appealing for the reader, I assume (I did play with the idea). It would lead to some really long chapters, some very short ones, and of course the end of a day does not necessarily mean the end of a story thread.
    My first attempt of proper chapter breaks was a rather intuitive one – I had the “feeling” that the chapter ended and that it was time for a new one. Now I will test that feeling against your criteria… we will see what happens. :-)



    • Kathryn Craft on December 11, 2020 at 6:13 pm

      Thanks J—glad the timing was good for you!



  8. Michael Johnson (Not That Johnson) on December 11, 2020 at 7:40 pm

    I try to follow these suggestions as I write. I do page counts as I go, and I look for seduction-and-retention moments as scenes complete themselves. Quit often such breaks simply pop up—more than one might think. And I don’t get hysterical over uneven chapter lengths.

    I suspect that readers don’t count pages, either. Chapters are artificial and to some extent just get in the way. I once started studying one of my favorite books by Terry Pratchett to see how he handled chapter breaks … and he didn’t. Several of his books have no chapters; he just did a double line space at the end of a scene and changed the point of view. And I never noticed.

    (It was easier that way because most of his books have a large cast of POV characters.)



    • Kathryn Craft on December 12, 2020 at 11:19 am

      Especially when changing POV, raising a question that will sustain interest while cutting away to another aspect of the story can help ensure continued engagement from the reader—but of course that can happened across a scene break as well as a chapter break.

      I have permanently set down books as far in as 250 pages in for suddenly introducing a new set of characters with no promise that they will be relevant to the story.



  9. Jaya on December 21, 2020 at 1:31 pm

    Great article. Very helpful. But please, please, please don’t refer to the reader as “he.” More women than men read books. It’s 2020. Drop the “”””generic””” masculine pronoun.



    • Kathryn Craft on December 21, 2020 at 2:40 pm

      I appreciate this perspective, Jaya! If you read my posts over time, you’ll see that for clarity, I’ll often assign a generic author (or protagonist) one gender and the reader another. Despite changing times, I don’t think I’ll ever be able to refer to one person as “they”—the editor in me revolts! S/he is okay but his/her starts to plug up the works. As you can see, I have given it a lot of thought. Reality is, at WU, we have both men and women who are authors and readers. I figure the best I can do is switch up the pronouns.