Hook and Inciting Incident: The Power Couple of the “Must Read Now”
By Kathryn Craft | August 13, 2020 |

photo adapted / Horia Varlan
When I set out to write a “body of work,” I didn’t intend a “string of failed proposals” to define its completion. I had hoped to leave a legacy of, well, you know. Actual written novels.
Yet it was time to try again. From a fresh page, my cursor blinked at me; I cursed and blinked right back. Where to go from here?
My attention strayed to my bookcases—in particular, the way I’d organized them. The one on the left holds a couple hundred new and used novels that piqued my interest. I plan to read them someday.
The bookcase on the right holds a couple hundred new and used books that piqued my interest and which I’d promptly read.
It seemed worth my time to determine what made the books on the right “must-read-nows.” I don’t want one of my titles to languish on someone’s left-hand bookcase, where more urgent reads will find a way to slip ahead in line, and where the sum total of the sale is the $1.15 that was banked toward earning out my advance. A great read is certainly great whenever it is read, but “someday” may be dangerously close to “out of print,” a time when discussion, review, or word-of-mouth recommendation can no longer help drive sales.
It is important to be read. I want my novels to be in the right bookcase. How about you?
I assessed the books I’d gobbled as if choosing them for the first time: reading the back-cover copy, where I could find the inciting incident that would suggest the type of story, and then opening lines, where the prose had a chance to set its hook. Some results from my “right bookcase study” are below. Red type signifies what about each of them said I have to read this now.
For this exercise, I set aside one hook that can be particularly compelling—buzz—since it did not emanate from the work itself. The following examples hooked me all on their own, whether through opening lines that begged my continued interest, an inciting incident from the back-cover copy that raised a question to which I needed the answer—or, in some cases, both. I dove right in because I was hooked.
These examples will address a question from WU commenter Cheryl O’Donovan on my last post, “Identifying and Crafting Your Inciting Incident”, who asked whether hook and inciting incident are the same thing. The answer: sometimes. More on that at the end of the post.
More often they’re a power couple that can work to hook readers and keep their eyes trained on your pages. As with any relationship, it can succeed in a number of ways. Here is personal proof from my right bookshelf.
The couple that stands united
In these first examples, the thematic tie between opening hook and inciting incident is so strong that one reinforces and magnifies the effect of the other. The opening lines provide a teaser for the questions that the inciting incident will later pose.
1. The Sparrow by Mary Doria Russell
[This opening is from chapter one, after a prologue which begins, “It was predictable, in hindsight…”]
On December 7, 2059, Emilio Sandoz was released from the isolation ward of Salvator Mundi Hospital in the middle of the night and transported in a bread van to the Jesuit Residence at Number 5 Borgo Santo Spirito, a few minutes’ walk across St. Pete’s Square from the Vatican. The next day, ignoring shouted questions and howls of journalist outrage as he read, a Jesuit spokesman issued a short statement to the frustrated and angry media mob that had gathered outside Number 5’s massive front door.
“To the best of our knowledge, Father Emilio Sandoz is the sole survivor of the Jesuit mission to Rakhat. Once again, we extend our thanks to the U.N., to the Contact Consortium and to the Asteroid Mining Division of OhBayashi Corporation for making the return of Father Sandoz possible. We have no additional information regarding the fate of the Contact Consortiums’s crew members; they are in our prayers. Father Sandoz is too ill to question at this time and his recovery is expected to take months. Until then, there can be no further comment on the Jesuit mission or on the Contact Consortium’s allegation regarding Father Sandoz’s conduct on Rakhat.”
This was simply to buy time.
Honestly, I hate to cut off this opening, even here. The next paragraph is a doozy, and every single paragraph thereafter draws you deeper into this story’s frame. What continues to unfold on the page and the promise of what is to come create a winch that even while re-reading draws me in with renewed appreciation.
Opening hook: unique perspective, escalating intrigue, extreme personal and public stakes suggested, strong Q: What happened?
When a motley crew of agnostics, true believers, and misfits becomes the first to explore the Alpha Centauri world of Rakhat, their challenges lead to disastrous results, leaving only one survivor—and he, in the story’s opening frame, is too traumatized to tell the tale.
Inciting Incident hook: Just as strong for me, in all the same ways.
2. The Girls by Lori Lansens
I have never looked into my sister’s eyes. I have never bathed alone. I have never stood in the grass at night and raised my arms to a beguiling moon. I’ve never used an airplane bathroom. Or worn a hat. Or been kissed like that. I’ve never driven a car. Or slept through the night. Never a private talk. Or solo walk. I’ve never climbed a tree. Or faded into a crowd. So many things I’ve never done, but oh, how I’ve been loved. And, if such things were to be, I’d live a thousand lives as me, to be loved so exponentially.
Opening hook: Unusual perspective through deep point of view, engaging character, voice.
Approaching their 30th birthday, sisters, best friends, and confidantes Rose and Ruby Darlen are the oldest living craniopagus twins. When Rose, the bookish sister, sets out to write her autobiography, it inevitably becomes the story of her short but extraordinary life with Ruby, the beautiful one—from obstacles they had no choice but to face together, to fundamental joys, to a deep and abiding love.
Inciting incident hook: Promises the same.
3. Middlesex by Jeffrey Eugenides
I was born twice: first, as a baby girl, on a remarkably smogless Detroit day in January of 1960; and then again, as a teenage boy, in an emergency room near Petoskey, Michigan, in August of 1974.
Opening hook: Powerful question raised, unusual perspective.
In the spring of 1974, Calliope Stephanides, a student at a girls’ school in Grosse Pointe, finds herself drawn to a chain-smoking, strawberry blond clasmate with a gift for acting. The passion that furtively develops between them—along with Callie’s failure to develop—leads Callie to suspect that she is not like other girls. In fact, she is not really a girl at all.
Inciting incident hook: Same, and somehow written so it made me suck in a breath.
The couple that supplements each other
In marriage as in life, an even stronger relationship can be built when each part of the power couple contributes something different to the whole. In these examples, opening lines and inciting incident hook differently, by raising their own yet equally compelling questions.
4. Lottery, Patricia Wood
My name is Perry L. Crandall and I am not retarded.
Gram always told me the L stood for Lucky.
“Mister Perry Lucky Crandall, quit your bellyaching!” she would scold. “You got two good eyes, two good legs, and you’re honest as the day is long.” She always called me lucky and honest.
Being honest means you don’t know any better.
Opening hook: Two engaging characters, voice.
After Gram dies, Perry L. Crandall, IQ 76, is left orphaned and bereft at the age of thirty-one. But when his weekly Washington State Lottery ticket wins him 12 million dollars, he suddenly finds he has more family than he knows what to do with.
Inciting incident hook: Unique perspective, strong story challenge for a (potentially) disadvantaged character.
5. The Promise of Stardust by Priscille Sibley
Late that night—on our last night—we lay in awe, mesmerized again by the Perseid meteor showers as they transformed stardust into streamers of light. They were an anniversary of sorts for us, a summertime event Elle and I both cherished, and we fell asleep on the widow’s walk of our old house, my beautiful wife curled up beside me, her head resting in the crook of my arm.
If only I’d stayed home in the morning—if only I’d looked over at Elle and realized nothing I could or would ever do was more important than keeping her safe. If only—Jesus—
Opening hook: Impending doom for lovers, that tortured “Jesus” in the second paragraph.
When a tragic accident leaves Elle brain-dead, Matt is devastated. Though he cannot bear losing her, he knows his wife, a thoughtful and adventurous scientist, feared only one thing—a slow death. Just before Matt agrees to remove Elle from life support, the doctors discover she is pregnant. Matt’s clear-cut decision becomes an impossible choice.
Inciting incident hook: Ripped-from-the-headlines relevance, life-or-death stakes, a quandary I must watch play out.
6. My Sister’s Keeper by Jodi Picoult
In my first memory, I am three years old and I am trying to kill my sister.
Opening hook: Unusual perspective.
Anna is not sick, but she might as well be. By age thirteen she has undergone countless surgeries, transfusions, and shots so that her older sister, Kate, can somehow fight the leukemia that has plagued her since childhood, a role she has never challenged…until now.
Inciting incident hook: A character’s deep desire to live on her own terms, raises strong question, ripped-from-the-headlines relevance.
The couple that compensates for one another
This power couple intuitively makes up for each other’s weaknesses. I found it interesting to note how powerful the hook and the inciting incident could be in their own right. In this first example, the inciting incident is fine, but does not necessarily promise a riveting read. The prose, on the other hand, is entertaining enough to make up for it.
Girls’ Poker Night by Jill A. Davis
Happy endings aren’t for cowards. I’ve been alive for how many years, and I’ve just figured that one out.
Opening hook: Voice. I want to hang out with this character.
When irreverent lifestyle columnist Ruby Capote falls for her boss, and he wants her to stop being quippy and clever and become the writer and the woman he knows she can be, Ruby turns to the support of her poker night friends.
Inciting incident: This one fell flat for me, having failed to raise a gripping question, but the opening lines were so inviting that I hopped aboard and read it through.
Finding Jake by Bryan Reardon
My name is Simon Connolly. You may have heard of my son, Jake. Most people have, but they don’t know him. Not really.
As for me, they don’t know me, either. I’m not even sure why I’m still here. I can barely stand up, let alone venture beyond the front door. If I let such a simple effort beat me, I’m not sure what’s left.
This opening, from the prologue, is lukewarm for me. If I had read this opening alone, I probably wouldn’t have purchased the book. But wait till you read the inciting incident:
When stay-at-home dad Simon Connolly receives a text saying there has been a shooting at the high school, he is forced to wait at the rendezvous point with scores of other anxious parents as, one by one, they are reunited with their children. Their numbers dwindle until Simon sits alone. His son is the only child missing, inspiring Simon’s obsessive search for his son and deep introspection about this worthiness as a parent.
Inciting incident hook: Immediacy, relevance, life-or-death stakes, parent’s worst nightmare
This inciting incident was enough to span the lukewarm prologue and the backstory first chapter, which takes place eight months before Jake’s birth. Why? Because I. Had. To. Know. The readers who put it on the New York Times bestseller list seem to agree with me.
Cheryl, here’s your answer
To answer Cheryl’s question, are the inciting incident and the hook the same thing? If you’re talking about a query letter, probably, because within its limited word count, and if positioned first, the inciting incident will raise the story question that hooks an agent’s interest. Make sure to carefully craft your inciting incident so that it raises a powerful question.
But take equal care with the opening lines of your manuscript, as their ability to lure the reader ever deeper will likely lead to an immediate desire to read.
In regard to your typical reader’s experience, though, the answer is no, they are not the same thing. The hook is what invites the reader into the story in the opening lines, and then keeps them reading until the inciting incident unfolds. That event will inspire the protagonist to set a goal, and the associated story question will take over, keeping the reader hooked until that question is addressed at the end of the story.
Like all things literary, hook is subjective, so I want to hear from you! Setting buzz aside, share one of your must-read-nows. Was it the inciting incident promised by the back-cover copy, the hook of the opening lines, or both that inspired you to dive right in?
[coffee]
Your perfect, and perfectly succinct, formulation should go on a poster for writers: “The hook is what invites the reader into the story in the opening lines, and then keeps them reading until the inciting incident unfolds.” Nailed it again, Kathryn! And I would concur that the “hook” doesn’t need to be in the very first sentence. As your examples show, it takes a number of sentences and maybe even a paragraph or two … I sometimes wonder if we worry too much about that very first sentence—or does it all depend on that? I’m still wrestling with that question!
Hi Barbara,
Thanks for your kind words!
I’ve just spent an hour looking for a quote I can neither phrase properly nor attribute. Argh! But it says that a writer’s primary job is to write a sentence that makes the reader want to read the next one (if anyone knows this quote and can help me out I’d appreciate it!). In this way, you could think of every single sentence as a hook. A great story sentence gives out a little information and raises a question that pulls you into the next.
So the opening line doesn’t necessarily have to sell the whole story; it just invites you to read the next sentence and the next and the next as it draws you deeper into the unfolding drama.
If you think about the fact that an agent or editor may only give you one manuscript page of their time, as would a browser in a bookstore, I personally think it is worth the time it takes to craft an inviting first sentence. It need not inspire bloggers of the future to cite it as one of the best opening lines ever, but it must do its job.
“writer’s primary job is to write a sentence that makes the reader want to read the next one ”
Kathryn, I think it was Les Edgerton writing that in Hooked, but I could be wrong. It was many years ago that I read it.
Thanks for mentioning Les’s book, Vijaya. It’s a great resource. I just searched it through Google Books and while he says something similar, the quote I’m thinking of is from a literary great—Bradbury, Chandler? I’ll come across it eventually!
I’ll have to read Hooked again, though. Thanks for reminding me of it!
Kathryn, thanks for your timely reminder lesson as I start work on my own manuscript. I am too overwhelmed to cite examples from all the novels I’ve bought over the years. Lolita is a little too non-PC to quote here. I cracked open Iris Murdoch, who wrote novels from the 1950s-80s, I think, but back then writers were leisurely in their openings. I believe the pace has been picking up in the last decade or two. I tried Edward St Aubyn, Alan Hollinghurst with their beautiful, non-hasty descriptions. Recent novels are all on my Kindle. However—point taken. I’ve rewritten my opening. Cheers!
Hi Leslie,
I’m glad it made you think! Orienting the reader to your specific story while raising a question is key to a functional opening sentence. And, a trick. But we are writers—if we can’t do it, who can?
My most recent favorite (which is not built from buzz) is a YA romance, Yes No Maybe So. I’ve needed some light-heartedness.
Hook:
“Oranges don’t have nipples,” says Sophie.
I park our cart by the display pyramid, pointedly ignoring her. You could say there’s a part of me that doesn’t want to discuss nipples with my twelve-year-old sister in the Target produce section. And that part of me. Is all of me.
A bit later Jamie (after we find out he’s errand boy for his cousin who’s assistant campaign manager for a special election in their district) sees 2 girls his age:
“Okay, Mr. Heart Eyes.” Sophie nudges me. “I can’t tell which girl you’re looking at.”
I turn back quickly to the tangelo display, cheeks burning as I grab one from the bottom of the pyramid.
And everything comes crashing down.
This book fit the bill for romance and having diverse characters (which I seek out as I have diverse characters, albeit different issues, in my story) with the blurb of a geeky boy meets girl, whose best friend isn’t available to listen to her vent about her parents recent separation.
I love this example, Lisa! A YA that has the word nipples right up front (shame! excitement! curiosity! And so. much. sensation!) has a great hook, and it sounds like the rest of the scene builds nicely from there.
I think the YA genre has much to offer as concerns studying hooks, since the digital diversions that are the cause of our reduced attention spans are much beloved by its readers. A YA novel must fight to hook or lose its reader.
The first line has to be the hook because not all readers are patient enough to keep reading the first paragraph or two before they’re hooked. When I bring home a pile of library books, which one do I read first? I read the first line of each one until I reach the opening sentence that grabs me and won’t let go, and then I begin reading that book.
Maria this is so true—and yet, you are more patient than most. I’d do that vetting in the actual library so I wouldn’t have to carry the book home!
So glad to know another fan of The Sparrow. I don’t read SF but so many people recommended this, I got hold of it. And you’re right, it wouldn’t let me loose. Thanks, as always, for great examples, Kathryn. Your comments are always spot on.
I hope some of our WU readers will be inspired to read the whole opening in the Amazon “Look Inside” feature. It’s such a great example. It’s not a novel whose hook releases you even after years, is it? The sign of a great read: your thoughts stray to the story even years after reading it. Glad to know you enjoyed it too, Maggie.
I always look forward to your columns, Kathryn, and this one resonated with particular power. Thank you for offering such great examples!
Awesome—thanks for the feedback, Rebecca!
Kathryn,
I can’t remember anyone ever saying this or illustrating it with such clarity. Sometimes when I encounter something like this I feel that I always knew it, I just didn’t know I knew it because I couldn’t say it.
But now I know I know it, and I can say it now. And I think I can use it. Thank you so much.
Thanks for the delightful comment, Bob! Enjoyed watching you tie back into knots what I just detangled. 🤣
But, as the writer of this post, your opening line here completely hooked me. Thank you!
Hi Kathryn-traveling, but will read and take notes tonight. Always eager to hear your ideas. Thanks.
Kathryn, I love what you did here–combine the flap copy with the first few sentences–because that is how I decide to further on as well. If I love the premise, I don’t mind the slow start, esp. if the voice is beautiful.
Since I’m getting ready to polish–I posted 3 openings yesterday on Barbara’s post–I will work on the query/flap to see what’s the best. Your timing, as always, is impeccable! Thank you.
Oh good, glad this was helpful at the right time! I adore the polishing process. Enjoy, Vijaya!
HI, Kathryn”
Know why I hate following you here at WU? Because you always provide such insightful, practical advice, and I come along after wandering into the weeds.
To quote Randy Newman, “I’d kill you if I didn’t love you so much.”
Great post, and excellent examples — and aren’t you finding that examples, i.e., books that move you, are the best teachers?
Boy, excuse the typos.
That last sentence in paragraph 1 s/b, “Because you always provide such insightful, practical advice, and I come along after, wandering into the weeds.”
Amazing how much necessary work a well-placed comma can perform.
Tough being an editor who just hit “send,” isn’t it?
This was one amazing comment to read, David, coming from you. Thanks for brightening my day!
And yes—my bookshelves are my teachers, for sure.
Great advice on opening lines, Kathryn. Each example alongwith your red text comments is a lesson in itself. I’m in the midst of finalizing my edits and will re-read this post (multiple times) as I polish my opening. I love the quote in your comment – a writer’s primary job is to write each sentence such that it makes the reader want to read the next sentence.
Hi Priya, thanks for popping in! It’s great that you’ll be able to put these thoughts to use right away.
As for the quote—someday I’ll be able to attribute it properly. It was right on my screen last week…I must be looking in all the wrong places. It is truly a guiding light when it comes down to edits that will affect the reader’s experience, but it also has import for us authors. If we get stuck, go back and add more impulsion to the previous sentence so that we want to write the next one. It isn’t always that easy, but it’s a good place to start!
That was amazing, Kathryn. I just put a bunch of books on my Goodreads list and hold at the library.
Great, Kathleen! There are some great teachers here for sure. Thanks for reading!
I’m so delinquent in leaving fan mail for this post, Kathryn. Insightful, specific, and clear. I’m sharing this in my next FoxPrint Editorial newsletter.
Haha fan mail! Love it. Thanks, Tiffany! Thanks for sharing!
Kathryn, such a great post on the power of opening a story with “must read now” elements! I love how you cataloged these openings so we can see how we can hook using multiple techniques. And of course you know already that LOTTERY is a fave book of mine, and Perry L. Crandall is one of my all-time fave characters. That opening grabs you and sucks you in with voice–and the voice is persistent throughout the story, compelling you to keep turning the pages.