Month: May 2013

How to Serve and Swallow Criticism

By Kristan Hoffman / May 31, 2013 /

Generally speaking, I’m not big on podcasts (because I have a hard time focusing on and retaining audio-only information) but there is one that I make sure to tune into every week: Scriptnotes by screenwriters John August and Craig Mazin. John and Craig are funny, irreverent, and informative, and most of their insights apply to writing in general, not just writing for Hollywood.

A few episodes ago, they talked about “taking notes” – i.e., accepting feedback – and there were 2 points that really stuck out to me.

1. Deny, Defend, Debate

These are the normal human reactions to criticism. We reject what we don’t like; we justify what we do like; we argue about it all. These instincts are very human, yes – but they’re not all that helpful when it comes to improving our work (or ourselves).

For this reason, in many workshops, the author of a story being critiqued is not permitted to speak until after everyone else has shared their feedback. (Sometimes the author isn’t allowed to speak at all!) This forced silence keeps the deny-defend-debate monster waiting… and waiting… and waiting some more… so that by the time the writer finally gets a chance to open their mouth, that 3-D ogre may have given up and left altogether! At the very least, it should be lethargic or off-guard, allowing everyone’s feedback to slip by and reach the writer’s (hopefully open) mind.

Another technique I use to combat my own 3-D monster is to just say yes. No matter how much I hate a suggestion, or disagree with an edit, I force myself to accept it, to sit with it for a while, and then to reevaluate. After a few hours (or a few days), if it still doesn’t feel right, then I’m allowed to go back to what I had before. But more often than not, I find myself sticking with the changes my crit partners suggest.

All that being said, no matter how open-minded you try to be, sometimes feedback can be hard to swallow simply because of how it’s being delivered. Which leads me to…

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Are You Ready to Contact an Agent? Take This Short Quiz and Find Out

By Guest / May 30, 2013 /

Today’s guest is Erica Verrillo. Erica is the coauthor, with Lauren Gellman, of Chronic Fatigue Syndrome: A Treatment Guide (St. Martin’s) and author of Chronic Fatigue Syndrome: A Treatment Guide, 2nd Edition. Her short stories have appeared in Million Stories, Front Porch Review, THEMA Literary Magazine, 580 Split and Nine. Ms. Verrillo’s first screenplay, The Treehouse, was completed in 2011. 

Erica says, “Although creativity is the chief concern of writers, I know from experience that the publishing world demands that writers also be businessmen – that is, if they want to become authors. It is very easy these days to simply self-publish, but in order to become a successful author a good working knowledge of how the publishing world works is essential.”

Follow Erica on Twitter or visit her Facebook page to learn more. Enjoy!

Are You Ready to Contact an Agent? Take This Short Quiz and Find Out

You’ve finally completed your book. You’ve had it critiqued – brutally – and done more revisions than you care to count. Your proofreader has made sure there’s not a single error in the entire manuscript, and now you are confident that your work is ready to be published. What next? Obviously, you need an agent. So, after searching AgentQuery for agents representing your genre, and consulting Jeff Herman’s Guide and the most recent Writer’s Digest, you are sitting down to compose the perfect query letter.

Stop. You’ve skipped some steps.

Before you can even think about contacting an agent, there are several important questions you must be able to answer. Why? Because, if an agent calls you, she or he will ask them. (I know this from painful personal experience.) You must be prepared to reply with compelling answers.

This short quiz will tell you if you are ready to take on the publishing industry.

  • Have you written a one-page summary of your novel? Do you have a “hook,” an intriguing sentence that will draw your audience into your story? For example: “A man wakes up one morning to discover that every single person he knows is trying to kill him – even his wife and kids – and he has no idea why.” Can you keep your agent’s full attention for three minutes while you describe (verbally, or in writing) the rest of the story? In short, if your agent asks, “What’s your book about?” can you sell it?       20 points
  • Have you researched your market? Who will buy your book? Agents rely on numbers because publishers do, so you have to be able to say, with accuracy, how many people are in your demographic. (Hint, “adults” is not a demographic. College-educated, married women with small children is a demographic.)    20 points
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    Why Do You Write?

    By Brunonia Barry / May 29, 2013 /

    © Yulia Popkova (iStockPhoto)

    I turned in my third novel on April 12th after a six-month extension that required nights, weekends, and workdays that often began at 4AM. To say I was burned out would be putting it mildly. Fried, torched, or incinerated were better words for my condition. This one got me, on every level and to my core. The morning after I turned in the manuscript, I stood at the mirror brushing my teeth and barely recognizing the exhausted woman who stared back at me.

    And two questions came to mind: Do you really want to do this again? Why do you write?

    I had no answers. Instead, I saw a fleeting image within the reflection, a glimpse of one of the characters from my just finished manuscript. Rose is a schizophrenic homeless woman who “sees” music. She isn’t my protagonist, but she is the character who has stayed with me, the one who has most touched my soul.

    I often joke that I am a  “method writer,” and that was truer with this book than with any other. To get into the head of my characters, I try to become them, to walk in their shoes, sometimes for many days at a time. A writer friend has called this “empathy taken to the extreme,” implying that it might not be an entirely healthy practice. In the case of Rose, I cannot disagree. But each writer has a process, and this is mine. Generally, I like becoming my characters. When a story is finished, I want them to remain. They have become friends.

    To which even I would reply, “You really have to get out more, Brunonia.” True enough. And I’m trying to do just that. But when I go out into the world after finishing a book, at least at first, my characters go with me. Rose certainly did. I have found her to be one of the most compelling and authentic characters I’ve yet written, and I not only want to keep parts of her with me always, but I realize that it is inevitable that she will stay. Rose isn’t going anywhere. She has been internalized. The results have left me with the residual appearance of a woman who has seen too much of the street for people to be entirely comfortable around.

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    Grazing…

    By Carleen Brice / May 28, 2013 /

    photo by Rich Man

    …in the grass, at the desk, on the path, everywhere! Linda Adams left a great comment about writing in little chunks of time on Barbara O’Neal’s post about her rules for writing. I was replying there but my reply grew so long and I have a post due, so I’m moving my reply here.

    I too am back at work full-time and find that I don’t have large blocks of time (when I’m not exhausted) to write or exercise or garden or read. However, I am figuring out I do have many small bits of time that I can use. As I written here before I lost weight over a year ago and in my efforts to keep it off, I am packing my lunch and grazing on it over a few hours rather than eating it all at once. It’s working.

    I usually bus in and get off a few stops early so I can get in a 10-minute walk before work. Then I take a 10- or 20-minute walk (or yoga break) at lunch and a 10- or 20-minute walk on the way home and voila! Exercise is done.

    Just this week, I started doing the same with writing. I’ve always been someone who thought I needed several hours at once to get any writing done, but now I’m finding that I can apply the same grazing philosophy (10 or 20 minutes in the morning and at lunch, etc.) and I can slowly but surely get some work done.

    Grazing is working for me with diet, exercise (and weeding my garden). I hope it works for writing too.

    Anybody else a grazer?

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    What to Write in the “Bio” Section Of Your Query Letter

    By Chuck Sambuchino / May 27, 2013 /

    GIVEAWAY: I am very excited to again give away a free book to a random commenter. The winner can choose either CREATE YOUR WRITER PLATFORM or the 2013 GUIDE TO LITERARY AGENTS. Commenters must live in the US/Canada; comment within one week to win. Good luck! (Update: jenniferkirkeby won.)

    In my opinion, a good query letter is broken down into three parts – the quick intro, the pitch, and the bio.  Strangely enough, the third section (the bio) often generates the most questions and uncertainty with writers. In fact, when I speak at writers’ conferences on the topic of how write a query letter, there are typically a ton of questions about this small paragraph. So with that in mind, I have tried to cobble together some notes on what to include and what not to include in a query letter at the end when you’re talking about yourself and your writing.

    FICTION VS. NONFICTION

    Before you read on, you need to realize that the bio section of a query letter is a completely different beast for fiction vs. nonfiction. If you’re writing nonfiction, the bio section is typically long, and of the utmost importance. This is where you list out all your credentials as well as the greatest hits of your writer platform. The importance of a nonfiction bio cannot be overstated. It has to be fat and awesome. Fiction bios, however, can be big or small or even not there at all. Most of the questions and notes I address below are discussing the murky waters of fiction query bios.

    YES: INCLUDE THESE ELEMENTS IN YOUR BIO

  • Mention prior traditionally published books. This is the top bio credit you could have — past traditionally published books. Always mention the title, year and publisher. Beyond that, you could quickly mention an award your previous book won, or some praise it received.
  • List any published short stories. If you got paid for them or they ended up in a respected journal, that is always a great thing to mention. It immediately proves you’ve got fiction writing cred.
  • Discuss self-published books that sold well. If you had past self-published books that sold well, feel free to quickly discuss them. Such discussion will show you already have a small (or big!) audience and know how to market. Concerning what number of sales is impressive, I would say you should sell at least 7,500 e-books before an agent will be impressed. Truthfully, the number thrown around at a recent conference was 20,000, but I believe that’s pretty high. (Note that your target number of book sales must represent true sales — not books downloaded when you gave them away for free as part of some kind of promotion.)
  • Tell if you’ve penned articles for money. Feel free to skip titles and just list publications. For example: “I’ve written articles for several magazines and newspapers, including the Cincinnati Enquirer and Louisville Magazine.” Brevity is appreciated here. The agent can inquire if they want more info.
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    The Quest: One Writer’s Search for The Coffee Shop Office

    By Guest / May 26, 2013 /

     Today’s guest is Alison Heller. Alison was a finalist in our search for a humorist columnist. We loved her submission and are pleased to share it with you today.  Alison’s first novel, THE LOVE WARS, was published just this month by Penguin (NAL). Her second novel, as of yet untitled, is scheduled for 2014.

    I loved The Love Wars! Heller writes with the perfect balance of razor-sharp wit, intelligence, and empathy. This book had me hooked from its earliest pages — a briskly paced and thoroughly entertaining debut.
    –Meg Donohue, Author of How to Eat a Cupcake

    Alison says, “I guess that for me, writing is where the sublime (those wonderful, if rare, moments of flow) meets the ridiculous (just about everything else). One day I had a few hours and ran out of the house, so excited to sit down and write, but finding space was next to impossible. I went to about three places with no luck—no seats, larges loud groups, etc. etc. I realized that over the years I’d been on an extended vagabond’s journey, like some traveling laptop minstrel, and thus this post was born.”

    Follow Alison on Twitter @lalisonheller or visit her Facebook page. Enjoy!

    The Quest: One Writer’s Search for The Coffee Shop Office

    It happens. First once. Then, again and again until I can’t ignore it.

    Tiny voices. Mommy! My door creaks open. We find you! We play computer! They read aloud the names of half-formed characters. Who that? 

    I don’t know, I say, it’s only a draft, but they persist. When I return from fetching the water they demand, I have forgotten what I’m writing.

    I have heard others—namely Bob, of the How To Publish Panel—refer to a place. My coffee shop office, he said with his gentle chuckle, where I am from nine until eleven five days a week. Like clock work.

    My home is warm, yes, with steady wifi. It is what I know. But I must assemble provisions for a quest. I must find this coffee shop office.

    Day One, Early 

    I start my quest near my house, the temple of a woman with flowing green hair, parted in the middle. She wears a crown and offers protein plates.

    It’s crowded when I arrive but against the odds, I find a seat, outlet adjacent. At the table beside me, a woman in a long skirt holds her phone to her ear. Her voice is loud; her hand is at her forehead. I don’t know, she screams, I don’t know why the contracts didn’t go through. I press in my earbuds. Write. Reread what I have typed: I do not know why the contracts didn’t go through. The phrase is compelling but does not work in my scene.

    Her phone rings again. I see she says. I see i see i see i see. Not at all. I see.

    It goes on like this. When her phone rings for the fifth time, I know I must move on.

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    ‘Wins’ Without Losses: Agreeable Disagreement

    By Porter Anderson (@Porter_Anderson) / May 25, 2013 /

    Provocations graphic by Liam Walsh

    Five Quite Recent Provocations

    https://twitter.com/Nunferno/status/337959884169564160

    Provocation One: Man Booker Irrational?

    When the American novelist Lydia Davis was given the £60,000 Man Booker International this week in London, the prize administration rushed to its site to quote one of her short works:

    “I was recently denied a writing prize because they said I was lazy.”

    Lydia Davis

    “Well not anymore!” chortled the site’s folks in what might be the most charming, personable home-page announcement seen on a big-prize site.

    But by Friday, Dennis Abrams was reporting at Publishing Perspectives that a blogger was asking, Is The Man Booker International Prize Not International Enough? This was the third consecutive International Man Booker (of five total) to go to a North American, after all. And four of the five had gone to English-writing authors.

     

    Suddenly a single gunshot pierced the Amsterdam night and Carla, 23, fell to the ground like a pensioner from a hot air balloon. — Dan Vinci’s Nunferno (@Nunferno) May 21, 2013

     

    Provocation Two: Are Amazon’s Fans Fictional?

    When Amazon Publishing announced its ingenious everyone-gets-paid plan to publish fan fiction through its new Kindle Worlds program, one reader quickly got to me on Twitter to say:

    “I’m offended. There are real authors out there with fresh voices. This is a slap in the face to them.”

    Some of publishing’s oldest guard, who normally can utter nothing good about Seattle—don’t even mention Tacoma—were quietly calling Amazon’s program “brilliant.” And yet I was simultaneously in an exchange with this author who earnestly felt that Kindle Worlds somehow gave fan-fiction writers an unfair advantage over original writers.

    As Langdon walked slowly away beneath a giant umbrella of stars, he came to a decision. Never again would he go on eBay when he was drunk. — Dan Vinci’s Nunferno (@Nunferno) May 23, 2013

     

    Provocation Three: A Patchett Job

    When one of the best-loved authors among us, Ann Patchett, said to The Bookseller in London that “authors have been protected for a long time, we are very well cared for” and “we need to think about our other partners, from bookshops to publishing and self-publishing,” you’d think Pope Francis had opened fire on a family of doves.

    Ann Patchett

    Never mind that she was doing an interview in support of the UK’s upcoming Independent Booksellers Week. No, here is the headline on one blog post: Ann Patchett Doesn’t Know Shit About Publishing. And that post sends you to this one

    Passive Guy has just about decided that the differences between indie publishing and traditional publishing are so great that nearly anyone immersed in traditional publishing has almost nothing useful to say about indie publishing.

     

    Carla took a note from her bag. ‘What is that?’ asked Langdon. ‘A $2,000 deerskin Dolce & Gabbana with optional shoulder strap’ she replied. — Dan Vinci’s Nunferno (@Nunferno) May 20, 2013

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    Are You Giving Readers Only The “Minimum Amount” Of Your Attention?

    By Dan Blank / May 24, 2013 /

    “You have the minimum amount of my attention.”

    How does that phrase make you feel? This is a quote from the movie The Social Network, where the character of Mark Zuckerberg explains why he is not focused on the legal proceedings of those who are suing him:

    When I work with writers, I am focused on helping them find their ideal audience, and develop communication and trust with them. I tend to call this “platform,” but others refer to it by other terms.

    What sometimes surprises me is the missed opportunity by those who want to give their readers only the “minimum amount” of their attention. In other words: I will give you JUST ENOUGH attention to get you to buy my book, and then: nothing more.

    Sometimes, these are just fearful justifications from overwhelmed authors. Someone who is:

  • Trying to master the craft of writing.
  • Publishing their first book.
  • Navigating the publishing process (traditional or self-pubbed)
  • Um, they have a day job.
  • And a family.
  • And a home to maintain.
  • And they want to sleep…
  • I never want to forget that writers don’t practice their craft in a vacuum. The context of their entire lives is ever-present.

    But is it okay to phone it in? To do only the minimum amount of what is expected? To show up, but just barely?

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    The Kings’ English Dethorned

    By John Vorhaus / May 23, 2013 /

    photo by Theophilos

    Hello to all my friends at Writer Unboxed. So happy to be back with you again this month, and particularly happy to announce the release of my new novel, The Texas Twist, which streets on June 1 from Prospect Park Books and answers the eternal question, “What happens when a con man gets conned?” As is my practice, I’m giving away e-versions of my new release to WriterUnboxed readers according to my whimsical nature. This time the quest is simple: Guess the number I’m thinking of! (You can do it, trust me; it can be done. There’s even a clue in my twitter stream.) Send an email with your guess to john.vorhaus@gmail.com. All answers will be evaluated honestly and prizes distributed accordingly.

    Okay, now that the shameless self-promotion is out of the way, let’s get down to the fun stuff.

    The other day I was rooting through some paper archives, and discovered, or rediscovered, the text you’ll see below. It seems I wrote this comic piece for a syndicated newspaper column called Laugh Lines, which bought a bunch of my stuff back in the mid 1990s but did not, so far as I can tell, print this one.

    It’s going to make you laugh. I think I can promise you that. More than that, though, I hope it reminds you how amazing long your writing life is, and how stuff that you thought would never see the light of day may again re-emerge. I mean, this piece lay fallow for almost 20 years. I’d forgotten I even wrote it! Then I stumbled across it again, and the rest is, well, as you’ll see, a bunch of dumb jokes. The point is that nothing goes to waste. Nothing! At minimum, everything we write makes us better writers – this we know – but there’s always a potential new market or second life waiting for your work somewhere down the road.

    Okay, here we go, coming to you live from 1994, it’s The King’s English Dethorned…

    —-

    Being a pro writer, people are always asking me how to make their prose more fine like wine like mine and I answer that the two most important things to pay attention to are spelling and grammer and I also tell them to never ever split an infinitive and I also tell them not to have run-on sentences or missing commas which are bad. Now I read where the children that are of our schools are’nt learning about good structure and puncturation these days, so as a public service I have drew up a list of all the things you need to make your English well.

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    B.I.C. (Bum in Chair)

    By Barbara O'Neal / May 22, 2013 /

    It is a cool, slightly overcast morning.  I’d like to be in my garden, planting more of the bedding plants I have waiting, puttering, pruning and plucking weeds.  It has been a very long wait for spring this year, and every fiber of my being is screaming to get outside, play in the dirt, create this year’s painting from the canvas of bare earth waiting for me.

    But I have to work.

    I could make the case that days like this one are rare this time of year, when the sun starts to blaze here at 7200 feet.  It’s cool enough I could be out there all day.  I’d get so much done.

    But I have to work.

    I have to work. The way I do that is by taking myself up to my office, turning off the Internet, and opening the WIP.  Then I begin to put words on the page.

    Last month, I talked about the need to fill the well, but this is the flip side of that. To write for a living, or write in any meaningful way, you have to put in the time.  You have to do it when you don’t feel like it, when the garden is sprawling like a naked siren across the yard, when you haven’t had time enough to exercise and really ought to get to the gym in the off-hours before the place is packed. Not all the time, but during those times you say you will work, you do so.

    Every successful writer creates rules about time and is very disciplined about those rules.  Mine are simple: Monday through Friday, I write in the mornings, usually starting after breakfast and going through until about noon or a little later.  Sometimes, if I’m racing a deadline, I’ll go back into my office after lunch and a little nap and write for another hour or so.   When I’m being very disciplined and productive, I get up at 4:30, as I’ve discussed before.

    That means nothing happens in the morning, five days a week.  I don’t make appointments for that time, I don’t go to the gym, or meet friends for coffee.  I allow myself ten minutes to wander around the garden with my second cup of coffee. I admire a new sprout and pluck a couple of weeds, then I take myself upstairs and start working.  If I get behind, the rule is that I have to make it up on Saturday, which I resent very much because that’s the day I go into the garden or hike with friends or putter around the house doing pleasant little chores.  I never work Sundays unless things are dire; that’s the bargain I’ve made with the Girls in the Basement.

    My rules might look nothing like your rules. I know a lot of writers who don’t start working until everyone in the house has gone to sleep.  That’s fine.  It doesn’t matter what your rules are, just so long as you make them and follow them.  When are you going to put your bum in the chair and do your work?

    What gets in your way ? Where does your discipline falter? What are your best writing times? 

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    PR and Marketing for Self-Publishing: Do’s and Don’ts

    By Crystal Patriarche / May 21, 2013 /

    It (finally) appears the stigmas once associated with self and indie-publishing are disappearing, or at least waning – though in some cases there are new ones arising and there will always be naysayers. Let me clarify that while I think there are pros and cons to traditional publishing, self publishing and Indie publishing alike, I have always been a supporter of each and never agreed with those stigmas. As a PR and  marketing professional having helped launch several successful self and Indie published books, I knew there were high quality stories out there by talented authors that needed to be told that didn’t have a publisher for various reasons. It’s been great to see some of the national media open up and begin writing about these books and authors more. For me, it’s been great to see these authors and books find readers and success – sometimes as much so, or even more so, than books I’ve worked on that have a big publisher.

    More authors, agents, and readers are embracing Indie of self-publishing. It’s even becoming a viable option for several of my very successful traditionally published authors who are seeing that success and now considering making the leap.

    But thus far the media has covered the breakout stories of self-publishing that are not the norm – often leading to unrealistic expectations. The purpose of this post is to share well thought-out tips from several self-published authors who have been successful on many different levels and in their own right – not just those that have sold millions of copies. (Note: most of these authors are clients of mine. Through years of innovation and creativity working on Indie and self-published books on a case by case basis – along with our traditionally published clients – we’ve helped these authors become award-winning, bestselling – or both – and many have gone on to sign with agents, publishers and even sell film rights. Or they have continued to successfully self-publish). But hiring professional PR and marketing is only one piece of it – they have each done their own things to make their success unique. I tapped them to share the tips direct from their experiences and mouths.  

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    Linguistic Quirks: What Wordbirthing & Name-Nicking Can Do for Fiction

    By Jan O'Hara / May 20, 2013 /

    I awoke from a nightmare last weekend and did the sensible thing. I got up and showered off the flop sweat, crawled back in with the ToolMaster, and poked him in the shoulder — firmly, since he was the cause of my distress.

    “Hey,” he said with a fair degree of irritation. Then something must have shown on my face. “Another bad dream? What do you need?”

    While he wrapped his arms around me, I told him the sordid tale.

    Despite it being considered a huge no-no in fiction to begin with a dream, I’ll repeat myself here. I’m hoping to first illustrate some linguistic elements, then discuss how they might be intentionally used to help with world-building and characterization.

    So, the dream…

    On a gorgeous day in early spring, we’d gone for a family hike in the mountains. The snow was a good three feet deep but packed underfoot, so navigable, if slow going. To the right was a half-buried snow fence, and a yard beyond that, a canyon carved smooth and deep by a river.

    We were alone, free to enjoy the sounds you’d expect in such a setting: from far below, the gentle shushing of meltwater. From a quarter-mile back, the voices of our kids as they argued about an episode of Dexter. Overhead, the loopy birdsong of robins that had dined on fermented mountain ash berries.

    At one point, the ToolMaster turned to say something to me — knowing him, it involved some kind of Jan-ribbing — and he lost his balance. Before I could draw breath, he slipped sideways, his momentum carrying him over the snow fence and toward the canyon’s edge. At the last second, he grabbed the branch of a pine tree on the proximal side and his feet found purchase on a narrow ledge.

    If he’d stayed there and waited for a rope, he might have been fine, but he looked down. Whatever he saw spooked him.

    He pinwheeled backward, ended in a worse position yet — feet on that small shelf, shoulders on the opposite wall of rock, his life depending upon the strength of his core. He might have been a tree lodged at an angle, except that he was clad in layers and wearing the latest in moisture-wicking technology.

    I screamed to the kids to get help and went to him, stretching out from the pine tree. Naturally, I awoke as he was risking it all to grasp my hand, and Molly and Frank were disobeying my orders, easing past the snow fence to try and haul us up. If you saw their body mass versus ours, you’d know it couldn’t end well. Without equipment or help, we’d end in a daisy-chain of doom.

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    Ten Ways to Torture Yourself as a Writer

    By Guest / May 19, 2013 /

    Today’s guest is Marybeth Whalen. Marybeth’s novels include THE MAILBOX, SHE MAKES IT LOOK EASY, THE GUEST BOOK, and THE WISHING TREE, and she is the founder of the website, She Reads. Marybeth says,

    I’m passionate about sharing the ups and downs of the writing life with other writers and believe that building a community of fellow writers is beneficial to an otherwise isolated profession. 

    Follow Marybeth on Twitter and Facebook

    Without further ado, take it away, Marybeth!

    Ten Ways to Torture Yourself as a Writer

    1. Check your Amazon rankings. Then check the rankings for other writers.

    2. If you’re feeling especially cruel, look at the rankings for some writer you’ve always envied because he/she is 1) much cuter/thinner/prettier/more fashionable than you 2) has better covers for his/her books 3) has that publisher, agent, editor you always dreamed of having or 4) all of the above.

    3. Read your reviews on any bookseller site.

    4. Go to various literary event websites and find the cool things that you have not been invited to.

    5. Read the hip writer-type sites that you’ve never been asked to contribute to.

    6. Compare your Facebook, Twitter, Pinterest or other social media followers with those of other writers.

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    Hacks for Hacks: The Basics of Author Branding

    By Bill Ferris / May 18, 2013 /

    photo by Rupert Ganzer

    The highway to publication overflows with cars: luxury behemoths;  sensible hybrids; nondescript, windowless vans with strange dents that protrude from the inside. Each bears the logo of the mechanic who brought it to life. You’ve built a car, too, with good mileage and a cherry spoiler. [Author’s note: The cars are a metaphor for your books.]

    But when you get your baby on the highway, you can’t ignore that a metallic paint job and tilt steering is all that differentiates your vehicle from every other car in its class, no matter what shiny-metal totem adorns its hood. How does your creation stand out? You don’t need a better insignia. You don’t even need the car metaphor. You need to remake yourself. You must become the deer sprinting headlong across the road. When your book crumples someone’s hood and cracks their windshield, rest assured you’ve got their attention. And that’s pretty much the Tab-A and Slot-B of branding.

    [pullquote]You need to remake yourself. You must become the deer sprinting headlong across the road. When your book crumples someone’s hood and cracks their windshield, rest assured you’ve got their attention[/pullquote]

    As a twenty-first-century author, the fulcrum of your success is your personal brand. Think Hemingway’s manliness. Neil Gaiman’s leather jacket. Harlan Ellison’s sociopathy. A lot of folks are confused about what exactly branding is. Folks like me, for example. After extensive research in the furthest corners of the internet–at great risk to my personal safety and sanity, you’re welcome–I’ve determined that branding means pretty much whatever you say it means (and since I’m the big shot with the column, when I say “you” I mean “me”). So here’s how to get started building your personal author brand:

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