How Writing against the Grain Creates a Niche

By Guest  |  March 25, 2012  | 

Kath here. Today’s guest is C. Hope Clark. She is editor of FundsforWriters, selected by Writer’s Digest for its 101 Best Websites for Writers for the past eleven years. She’s been industrious in platform building and social media outreach, and her newsletters reach 43,000 readers weekly. But the soul of her writing is in the mystery genre, and Bell Bridge Books released Lowcountry Bribe, A Carolina Slade Mystery, in February 2012. We’re pleased to have Hope with us today. Enjoy!

Mysteries, like most genres, have unwritten rules. Agents know them. Publishers know them. Bestselling authors know them as do rabid mystery fans. A sleuth, professional or amateur, solves a crime. Easy enough, but under that simple definition are preferences that make or break a mystery’s acceptance for publication.

Lowcountry Bribe, A Carolina Slade Mystery, Bell Bridge Books, was written in a mainstream, serious voice. But the amateur protagonist was a mother, and the children were young, a conflict in the character’s efforts to solve crime. In most publishing circles, that basic fact of active motherhood tends to throw a story into the cozy category. An agent once told me that my protagonist sounded too cool and critical for a cozy. I never tried to pitch it in that vein, but people made that leap anyway.

Not that I have anything against cozies, but that is not my world. My stories are edgy, and the violence strays far outside the parameters of cozy. However, that crosscurrent of domesticity amidst crime had much to do with the 71 agents who declined my request for representation, and the several dozen publishers who weren’t ready to welcome that combination. I was beginning to think that the mystery genre did not lend itself to married women, much less women with kids. Women don’t use their womb and then lose their ability to decrypt problems.

In most best-seller mysteries, the protagonist is a damaged, single male with random girlfriends, a girl he can barely hold onto or a divorced wife who took off with the kids. His life is in crisis. Solving the crime is his twenty-four-hour life, and his social world limps into nonexistence as his sidekick tells him to find balance. He’s stressed, with oh so much on his plate. He’s given up on developing a family life, while my protagonist fights to preserve hers. She fights the conflict of her natural daring-do versus the loves of her life.

However, women detective characters aren’t much different than the standard male figures. Sue Grafton’s alphabet mystery series feature Kinsey Millhone, a private investigator who lives alone, visits her eighty-year-old neighbor for pastries, cleans her apartment for entertainment, and fears relationships. The author explains in interviews that Kinsey had to hit the road on cases with little notice, and children would water down the intrigue. Look at Patricia Cornwell’s Kay Scarpetta and Margaret Maron’s North Carolina judge and sleuth, Deborah Knott. No urchins in those houses.

Sara Paretsky, the author who originated the female sleuth, pulled women out of the vamp or victim role in the 80′s with her V. I. Warshawski character, a divorced private investigator. While Sara broke the mold for women authors and their characters in the mystery world, her character’s template may have stereotyped female gumshoes as uninvolved and unattached, just like the men that preceded them.

Carolina Slade, however, has two children in elementary school. I wanted to keep her real, showing how a personal life can be just as critical for a parent as it can be to a single, socially-ruined individual. The conflict is actually more involved, with so much more at stake.

Come on, people. We procreate. What better way to drive a sleuth crazy than having to hide the stress of the day to those she lives with in the evening? Eventually the pressure turns on her.

Understanding my market and identifying with the reader rang truer than true, as I considered how many mystery readers were hard-working parents who’d enjoy feeling empathetic toward this protagonist. The key was to keep the tension taut, the routine day-life at a minimum, and the risks high.

There was potential here for a new niche with a new kind of sleuth. Tough and tender.

But the oddity of my story didn’t stop there. I also placed Slade in rural communities, the crimes usually related to agriculture. When considering the grand majority of agents and publishers are urbanites, you immediately understand the additional obstacle to finding a traditional publisher.

Rural USA is also stereotyped. Laid back evenings at sundown, rows of wheat, huge front porches and rocking chairs, maybe outhouses and county fairs. Little whitewashed clapboard churches filled to capacity on Sunday. With such a wide, sweeping brush given to a country canvas, the unknowing see crime in the country akin to placing a Dippin’ Dots stand in an Apocalyptic ghetto.

But with humanity comes evil and conflict, regardless the setting. I’d worked elbow-deep in it in my past life with the US Department of Agriculture. I knew Federal agents who specialized in agricultural crime. Murder, fraud, embezzlement, political favors, arson. Americana quilts and apple pie on window ledges doesn’t mean the resident farmer isn’t dealing drugs and committing serial murder across three counties. Again, a fresh perspective . . . niche material.

As with any writing in this business, a story has to be unique but not so off-the-wall it isn’t marketable. Magazine writers are notorious for taking a standard, evergreen topic and turning it on its ear to present a crisp view and a flipped angle. Novelists take a huge risk daring the same, but the end result can be a popular brand for the author, which in this day and time can easily start a trend. Someone just has to jump in first.

Lowcountry Bribe, A Carolina Slade Mystery is available now at all online retailers. Follow Hope on Twitter @hopeclark.

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10 Comments

  1. Bell on March 25, 2012 at 10:00 am

    Hope, I must commend you on a) your persistence and b) your commitment to your original vision.

    Many people mistake “writing for the market” for “selling your soul.” Clearly, you do not. I truly enjoyed your piece, and felt compelled to retweet.



  2. CG Blake on March 25, 2012 at 11:07 am

    Hope, kudos to you for writing the kinds of stories you needed to write and not. Following the conventional notion of how a mystery should be crafted. Writers must pursue their passions even if those cut against the grain. Thanks for sharing your story.



  3. CG Blake on March 25, 2012 at 11:09 am

    Sorry about the typo. There should not have been a period after “not.” My iPhone keyboard has a mind of its own.:)



  4. Claude Nougat on March 26, 2012 at 2:17 am

    I too immediately retweeted and I hope many of my followers will flock to your wonderful post! Thanks for sharing, it’s an uplifting read!

    It really helps to realize that you shouldn’t “sell your soul” to to the market and that sticking by your guns pays off in the end! I certainly hope it does because what I write doesn’t fit into any set genre (!) which makes matters worse as you can easily imagine, but your sharing your experience has been immensely helpful, many thanks, Hope!



  5. Elaine Stock on March 26, 2012 at 6:41 am

    Thank you for taking a stand on liberating fiction, Hope. It’s been so exhausting pitching to agents & editors who all say they want something different, something fresh, yet shudder at the “different” you pitch them… and then you see in either the new agent client list or the publisher’s new releases the same old same old. Like you, I’m continuing to write the stories that are within me while perfecting the craft of writing. It’s not easy, but I’m also believing in my writing, and having faith that my work will wind up on the desk of the right agent/editor when it’s the right time.

    Again, thanks so much for voicing this encouraging piece. I’ll be Tweeting it.



  6. Patricia Yager Delagrange on March 26, 2012 at 9:36 am

    How absolutely cool that you have persisted in writing where your heart took you and didn’t back down. Hooray for you and your career. I commend you.
    Patti



  7. Carolyn Paul Branch on March 26, 2012 at 9:59 am

    I’m looking forward to reading “Low Country Bribe”. It’s great to see a married female sleuth, but Slade isn’t the first one.

    The Deb Ralston series by Lee Martin started in the early nineties. Ralston was a married detective with children and a frequently unemployed husband. She had a teenage son and at least one school age child. She also had a pregnancy during the series and continued working while breast feeding.

    I loved watching Deb Ralston struggling (with good humor) to balance her family life and her job because so much of it was a reflection of the struggles I faced in my own life. Highly recommended!



  8. Mari Passananti on March 26, 2012 at 2:28 pm

    Brava!



  9. Cynthia Morris on March 26, 2012 at 4:40 pm

    I love this. I love that you’re pushing a genre out of its comfort zone.

    I love that you are creating realistic female characters instead of ‘male’ versions of female characters.

    I love how articulate and sound your arguments are here.

    Thanks, Hope, for providing a voice and a reason to push the boundaries of the known.

    Best of luck with your novel!



  10. Mollie Bryan on March 31, 2012 at 7:32 pm

    Fantastic post, Hope. I’m a new mystery author and many folks are calling me a cozy mystery author. My cozy definitely has an edge. But it’s really strange to grapple with these labels sometimes. One of the criticisms I read about my book is that my sleuth is a married women with two children and she should be focused on that and not solving crimes. But part of the tension in her story, of course, is balancing motherhood, wifehood, and the need to write and sleuth. (She is a freelance journalist.) I’m happy to read of your married sleuth!