An Offer to Moo About

By Guest  |  October 1, 2011  | 

PhotobucketTherese here, turning the blog over to author Liz Michalski, who’s here with a great offer.

A little over a month ago, Therese invited me to talk about my business cards and how I use them. Here’s a quick outtake:

I wanted something fun and different as well — something that seemed like a little secret all on its own. I scouted around and came up with Moo cards. They’re tiny little cards — about half the size of a traditional business card — but they’re gorgeous, and you can print 100 different images in a single pack of cards. People really seem to love them because they are so different.

I put the cover of EVENFALL on the front of each card. On the back, I printed different sentences from the book…

(You can read the full original post here.) Well, the nice people at Moo happened across the post, and they offered to help put together a promotion for Writer Unboxed.

Here’s the deal: Leave a comment here sharing what line from your novel or WIP you’d put on your cards, and Moo will give you a twenty-five percent discount on your first pack just for playing. They’ll also choose their favorite five lines and award them each a free pack of Moo mini cards. You have until Oct. 5th to comment. Winners will be announced next weekend here on the blog, and winners will also be notified privately. Spread the word!

Sadly, I won’t be playing. Instead, I’ll share my next idea for using the cards here: I’m toying with creating mini-profiles for each of my main characters and passing them out to readers as little trading cards — wouldn’t that be fun for a middle grade or young adult series?

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67 Comments

  1. Alex Wilson on October 1, 2011 at 7:45 am

    “This innocuous sounding news note set in motion events that were to reverberate throughout England; in Parliament, at Scotland Yard, the media and the foundations of private fortunes.”

    From ‘Triangle’ a novella by Alex Wilson.



  2. CG Blake on October 1, 2011 at 7:55 am

    Liz,
    Okay, here goes. It’s the first line from my new novel, Small Change:

    “She made sure nobody was within earshot.”



  3. Alma Katsu on October 1, 2011 at 8:18 am

    Grea ideas, Liz! I’ve put covers from international editions of the book on Moo cards, but I like your ideas better. You are so creative & thanks for sharing.



  4. Jeanne Kisacky on October 1, 2011 at 8:20 am

    What a fabulous opportunity. Thanks to Liz and the folks at Moo!

    “Wasn’t a man without dreams as good as a corpse?”



    • kari T on October 1, 2011 at 4:08 pm

      Jeanne- I really like this :-)



  5. Orna Ross on October 1, 2011 at 8:37 am

    Gorgeous idea, gorgeous cards. Here’s my line:

    “Unless. The word kept buzzing around my brain, like a fat bee banging against my skull. Unless, unless…”



    • Sheri on October 1, 2011 at 4:38 pm

      Oooh. Doesn’t that raise lots of questions. Also gives a glimpse of character. Nice one!



  6. LJCohen on October 1, 2011 at 8:48 am

    “She looked from the driver to the writhing shadow outside. As she watched, she knew whatever the darkness was, it saw her. Her mouth dried and she couldn’t swallow. Something deep inside her was being slowly unwound like a spool of thread. ”

    Cool. I just ordered regular business cards from moo. Would love to have some of these smaller ones as well.



  7. Jett on October 1, 2011 at 8:49 am

    “The very first time I met her, I took offense at her name.”

    >:o)



    • kari T on October 1, 2011 at 4:13 pm

      Jett- short and to the point :-) Great line!



  8. Connie on October 1, 2011 at 8:54 am

    Opening sentence of The Baby Who Saved Dr. Cynical —

    “She’d done it. She’d sold Dr. Jason Drake’s reputation for three million dollars and a closed case.”

    I got Moo cards as a Klout perk and LOVE them! I put all my social media URLS on them. (It’s all I had room for)

    Great designs!



  9. Bree on October 1, 2011 at 9:53 am

    “Ever since my sophomore Geometry class I had known that parallel lines spelled trouble.”



  10. Porter Anderson on October 1, 2011 at 10:07 am

    Fun seeing the lines people select for the Moo deal. Here’s mine:

    “Having the right to do something doesn’t make it the right thing to do.”



  11. Petrea Burchard on October 1, 2011 at 10:31 am

    I remember your post on Moo cards. This is timely because I’m planning business cards right now. Thanks!

    From “Camelot & Vine”:

    “Bye-bye, Mrs. Gone,” she said.

    Bye the way, Therese and Kathleen, although I don’t always comment I read every post on this wonderful blog. I notice you’ve passed the 1,000 followers mark and I hope you shared a bottle of champagne. Congratulations! Here’s to 1,000 more.



  12. James D Kirk on October 1, 2011 at 11:06 am

    So totally love brilliant ideas, like creating the character cards. It drives me to think that as we move deeper into the digital publishing paradigm (complete with very low-cost books) there will have to be secondary lines of revenue opportunities. Collectible cards like these for one’s books would be awesome! Or perhaps simply creating a limited edition run (numbered? Autographed?) and using them in marketing. So totally stealing this concept–with all thanks & gratitude, of course!

    My line from the book’s description:

    How a magical notion, born of driven focus without tempering of deep emotions, will reveal those deserving a life of career excellence and true love.



  13. dirtywhitecandy on October 1, 2011 at 11:21 am

    I adore Moo cards and already have some. Mine say:

    What if you were someone’s past life?

    From ‘My Memories of a Future Life’

    And

    ‘A short book about writing a long one’

    From ‘Nail Your Novel’



    • kari T on October 1, 2011 at 4:15 pm

      This is a great opening, I would read on if I picked this up off the shelf, absolutely



  14. Hanna Martine on October 1, 2011 at 11:23 am

    I *adore* this concept. (And the EVENFALL cards are stunning.)

    Here’s a line from my paranormal romance (as yet untitled) coming out from Berkley Sensation in 2012.

    “I know what it looks like, to love you.”



  15. Kayelle Allen on October 1, 2011 at 12:05 pm

    What a great idea for a promotion. This was shared on my Yahoo group, Marketing fo Romance Writers. You might get a run on the comments section!

    My line of choice:

    “If a Better subjects you to her passion, you’ll be at the mercy of her pleasure forever.” From At the Mercy of Her Pleasure, Loose Id, by Kayelle Allen



  16. Elizabeth on October 1, 2011 at 12:30 pm

    How cool!

    Here’s mine:

    “You need your own answers to the why?”

    From “The Mystic Knot”



  17. Christopher Wills on October 1, 2011 at 12:53 pm

    Great idea. I saw the original post it was very good.

    “She can’t change her past; can she change her future?”

    From the cover of my novel; “Call me Aphrodite”. :)



  18. Amy Sue Nathan on October 1, 2011 at 2:12 pm

    “Just because he’s dead doesn’t mean he wasn’t an asshole.”



    • kari T on October 1, 2011 at 4:17 pm

      Aack Amy! this story smacks of sarcasm, I love it already



  19. Lester D. Crawford on October 1, 2011 at 2:21 pm

    This is a line from my work-in-progress.

    “The story of the Krakoki Apocalypse had been told again, lived again, to be repeated year after year, to be handed down from generation to generation, never to be neglected, never to be forgotten, until the end of time.”

    The Dragon Universe: The Fellowship,
    Volume 1: Contact

    Become a fan of The Dragon Universe on Facebook.
    Visit The Dragon Universe web site.



  20. Shelley Munro on October 1, 2011 at 2:24 pm

    What a great idea! I’m always looking for ways to promo my books, and this sounds very interesting. Here’s a sentence from my new release, Cat Burglar in Training, which is due out in Feb 2012.

    You see, I don’t know the identity of my daughter’s father.



  21. Courtney on October 1, 2011 at 2:51 pm

    This line comes from my WIP, To Die For:

    “There were no lights in the barn, but it went deeper than that–a cold both bottomless and relentless. And it stayed with you wherever you went, even in the warmth of the New Mexico sun.”



  22. Kendra Young on October 1, 2011 at 3:04 pm

    I actually have that post flagged in my reader so I wouldn’t forget about the moo cards!

    My line describes one of my favorite contagonists from my current WIP.

    “She looked as if she’d been squashed by some giant compressor, causing her chin to sit squarely on her chest.”



  23. Anjali Mitter Duva on October 1, 2011 at 3:44 pm

    Oooh, what a great idea. I did make snazzy business cards with the URL for the trailer of my book, (about to go on submission). http://www.faintpromiseofrain.com.

    Brilliant idea to put a line from the book on the other side. I would put the following one:

    “They named me Adhira, born of lightning and rain.”



  24. Heloise Jones on October 1, 2011 at 4:09 pm

    Love these cards, and the creative ideas for using them. Thanks!

    First line of my novel, “Flight”:

    “Caney Gentry was dead because of Redmond Johnson, and though there weren’t too many things Redmond ever felt guilty about, he knew the man had a wife and baby back home.”

    I also like this, tho it’s technically two lines:

    “Can we ever know true what the good Lord intends? Can we ever know our part in making it so?”



  25. kari T on October 1, 2011 at 4:11 pm

    first sentences seem to be popular:-) “Itiapa was known as ‘a featureless island inhabited by people more boring than sand,’ which was a fine thing to be when you hid the world’s greatest secret.



  26. Julie Rowe on October 1, 2011 at 4:22 pm

    From Intensive Care an April 2012 release from Carina Press:

    “You don’t mean…have a normal conversation do you? Where we discuss current events and, God forbid, the weather?”

    I love Moo cards! I’ve been using them as my business cards for a couple of years now.



  27. Cheryl Pierson on October 1, 2011 at 5:12 pm

    I love the idea of MOO CARDS! Very different, and I am so excited to think of having all the different covers I have on them. I’m enjoying seeing everyone’s lines.

    Here’s a line from my latest release from Western Trail Blazer Publishing, TIME PLAINS DRIFTER:

    No matter what happened to him now, he had lost his brother forever.



  28. Sheila Seabrook on October 1, 2011 at 5:17 pm

    Lovely cards, Liz, and a terrific idea! Okay, here’s my one line:

    Mothers … they only saw and heard what they wanted to see and hear and ignored the rest, which was why, on the rare occasion Marla felt it necessary to have a serious conversation with her mom, she usually didn’t bother.

    Thanks!



  29. liz michalski on October 1, 2011 at 5:24 pm

    I just had to pop in and say I am so excited by all these fabulous lines!



  30. Hayley E Lavik on October 1, 2011 at 5:48 pm

    I’ve been planning to get some full size Moo cards once I have a few different templates lined up. In the meantime, here’s a line I might use for some of them.

    “Defector. That’s what they branded me. The Guildmaster wouldn’t have done it, but he’d been voted out of power by a knife in the back.”



  31. Suzanne Stengl on October 1, 2011 at 5:54 pm

    great idea! must make time to come up with a good enough first line!



  32. Deb Coates on October 1, 2011 at 6:14 pm

    What a great idea! I’ve looked at Moo cards–Liz’s card is awesome. And I’m really interested in this idea.

    From WIDE OPEN, out March, 2012 from Tor (and for which I really do need to start doing something like this):

    She felt raw and sharp-edged as she walked off the plane and up the Jetway, like rusty barbed wire, like she would snap if someone twisted too hard.



  33. Lisa Brackmann on October 1, 2011 at 6:43 pm

    Oooh! I am just sitting down to do page proofs on my next book. I will be on the lookout for a particularly good line…



  34. Adrienne Addison on October 1, 2011 at 9:30 pm

    Love this idea for a promotion!

    Here’s from a story I’ll have published thru Muse in December:

    “Terri, what the hell? Christmas present? You could have just bought me some candlesticks like last year!” Susan cried out.



  35. Anna Cowan on October 1, 2011 at 11:13 pm

    these business cards look so pretty, Liz! It’s one of those images that I want to fall into; there’s something happening in there that needs to be unravelled. It also looks like it would make a great bookmark in that format, which is just an added bonus!

    My line:

    “Please,” he said, and tripped over the word. It was like watching a prize thoroughbred trip over a twig.



  36. anne gallagher on October 2, 2011 at 6:35 am

    I learn something new everyday. Had never heard of Moo cards but they seem just the thing I’ve been searching for instead of business cards. Thanks so much.

    Here’s my line. My favorite.

    “However, he didn’t like to ponder such astute observations, he was, actually, quite a simple man.”



  37. Emily on October 2, 2011 at 6:45 am

    “I’m a grown woman; if I want Vodka-Tonic number four, I’ll fucking have Vodka Tonic number four.”

    or

    “I’d been manipulated into submission with extra bags of pretzels and sleep. ”

    Both are from my WIP. Thanks for doing this–those cards are lovely!



  38. Tracey Devlyn on October 2, 2011 at 7:55 am

    Thanks to everyone for providing such a fabulous opportunity. I just received some Victorian-style keys that I was going to hang from something, but didn’t know what. Moo cards would be perfect.

    Here’s the first line from my April 2012 debut historical thriller A LADY’S REVENGE.

    Guy Trevelyan, Earl of Helsford, stopped short at the sharp smell of burning flesh.

    Thanks again!
    Tracey



  39. Vaughn Roycroft on October 2, 2011 at 8:46 am

    Gotta get in on this. Liz is right, seeing the lines is fun.

    Here’s mine, for my Historical Fantasy, The Bonds of Blood:

    “His mother’s visions could not be unseen. In knowing, she fed herself to his father’s lust, that he would be born of their mingled royal blood, bonding him to a fated prophesy.”

    Good luck to all my WU FB page friends! Thanks to Liz and the sponsors!



  40. Adrienne Giordano on October 2, 2011 at 10:24 am

    Hi Liz. These are great little cards. I actually have two of yours and they are beautiful.

    I’m gonna jump right in to play. This is a line from my recently released romantic suspense, A Just Deception:

    “Mom, this is Izzy. I think she might be the love of my life.”

    Thanks for a great post.



  41. Jennifer Jensen on October 2, 2011 at 10:27 am

    The Moo cards sound great, but more than that, I’ve really enjoyed reading all the favorite lines. Thanks everyone!



  42. carrie on October 2, 2011 at 11:28 am

    Lemon meringue pies, Nolan Ryan and spontaneous combustion occupied Marian’s thoughts this lovely June morning.



  43. shelton keys dunning on October 2, 2011 at 1:57 pm

    Ooh. I want to play! From my WIP titled: The Trouble With Henry

    She somethinged him.

    Thanks
    Shelton



  44. Laura Harrington on October 2, 2011 at 3:26 pm

    Great post. Love Moo cards — use them for my theatre work, too.

    From “Alice Bliss:”

    “So on this night, when Alice pours out her grief for her father and her love for her father, and the ending of her time on earth with her father, it is Henry she chooses, Henry she pours these feelings into, Henry she blesses and burdens with her tears, Henry who has the strength of ten men as he stands up and stands steady beneath this onslaught that has knocked lesser men and boys to their knees.”



  45. David Lawrence on October 2, 2011 at 3:53 pm

    She screamed at me, swore at me, and whacked me. Everything I’ve ever done wrong in this life, and in the last one, came out.



  46. ROOTWOMIN on October 2, 2011 at 5:25 pm

    You call me, because I’m not afraid of the dark.

    -from Shades of Faith: Minorities in Paganism



  47. Joelle Wilson on October 2, 2011 at 5:41 pm

    Love the moo cards and the character card idea is brilliant.



  48. Ruth A. Casie on October 2, 2011 at 7:05 pm

    I really like the moo cards and your character card. It would be a great promotional tool for middle grades.

    Here’s a sentence from my debut novel, Knight of Runes, that releases November 14

    He saw intelligence in her eyes, and passion. The intelligence was a surprise. The passion, well, he stirred that in many women.

    Thanks,

    … Ruth



  49. jennie nash on October 2, 2011 at 8:11 pm

    “The best art is always an emergency.” The Only True Genius in the Family.

    I love these moo cards!



  50. Caroline Clemmons on October 2, 2011 at 8:51 pm

    Great idea. Never heard of MOO cards before, but they sound clever.

    Courtney sighed. “The knob came off in my hand and I couldn’t open the door. So, I climbed out the window.”
    Derek held out his hands to indicate the small rectangle. “A small, high window.”
    Jimmy looked from his sister to Derek. “I still don’t understand what happened.”
    Courtney snapped, “I got stuck, okay?”



  51. Kandace Mavrick on October 2, 2011 at 9:09 pm

    Moo cards are so beautiful. I have an artist friend who has them for her business and she has pictures of dozens of different pieces on them. I want to steal them all and stick them on my walls :)

    Here’s my line:

    “If the standard is simply ‘not in hell’ we’re gonna be FINE.”

    — from “The Path of the Monster”



  52. Jodi McIsaac on October 3, 2011 at 8:42 am

    “How could I get rid of the sun? Of the wind? How could I get rid of the smell of coffee, or the existence of music? There would be no erasing him from my life.”

    From “Poison and Wine”



  53. Janine at Rustic Kitchen on October 3, 2011 at 10:58 am

    “We gather at the new town square.” My work is based at the farmers market. I’ve got gorgeous shots I’ll put on my Moo cards – what a great perk!



  54. Marcia James on October 3, 2011 at 1:26 pm

    This is from the first in my “Dr. Ally Skye, Sex Therapist” comic romantic mystery series:

    “Mr. Baumgardner, can you explain to your wife your reluctance to fulfill her jungle fantasy?” Dr. Ally Skye prodded.

    Cool Moo cards!

    — Marcia James



  55. P-A-McGoldrick on October 3, 2011 at 4:03 pm

    The words would be from one of my poems:
    A single leaf
    Golden yellow
    Freckled amber
    Landed on my car window today



  56. Sandra Gulland on October 4, 2011 at 9:30 am

    The first line from the first book in my Josephine B. Trilogy:

    I am fourteen today and unmarried still.



  57. Jennifer Jensen on October 4, 2011 at 9:56 pm

    From my WIP, a middle grade time-travel:

    He waited, and the forest seemed to wait with him. A branch cracked behind him. He dropped the clay fragment and whirled.

    And I really love the idea of collecting character cards for MG novels – thanks!



  58. Exploding Mary on October 5, 2011 at 5:18 pm

    From the WIP (editing), THE FALL, AND FURTHER FALL, OF MIRIAM BRONSKI:

    This is why they shouldn’t let 16-yr old girls into bars; this is why teenagers shouldn’t drink shots even if they’re not driving. I swear if I get out of this alive, I’ll never get buzzed again. (Remember this pledge, you will see it frequently).



  59. Lisa Brackmann on October 6, 2011 at 4:39 am

    “I was at a crime scene! With dead people!”



  60. Iffath on October 6, 2011 at 12:28 pm

    “Only in our sleep can we read the pages of our dreams”



  61. liz michalski on October 12, 2011 at 11:35 am

    The Mighty Moo has spoken! The five winners, who will receive a free pack of mini Moo cards, are:

    Porter Anderson
    Amy Sue Nathan
    Dirty White Candy
    Lulu Ghost
    Sandra Gulland

    Everyone who entered will get a code for 25 percent off an order of mini cards. Thanks so much for playing, and a big thank you to Moo and to Therese!



  62. dirtywhitecandy on October 12, 2011 at 12:40 pm

    Thank you, Liz! Off to play with Moo right now!