I Wrote a Book…Then What?

By Guest  |  February 20, 2011  | 

PhotobucketPlease welcome guest Jenny Milchman to Writer Unboxed! Jenny’s short fiction has been published and reviewed online and her novel of literary suspense is currently on submission. She’s the founder of the series Writing Matters, which draws authors and publishing folk from as far away as Seattle to standing-room-only events at a local independent bookstore in Montclair, N.J. Last year she began Take Your Child to a Bookstore Day, a holiday that quickly went viral, enlisting over 80 booksellers in 30 states.

She also teaches for New York Writers Workshop, and led a workshop in February called “I Wrote a Book…Now What? 10 Things You Need to Know to Get Published.” She graciously offered to share some of the questions asked in that class with WU readers–along with her answers. Take it away, Jenny.

“I Wrote a Book…Then What?” A Follow-up

As WU readers may (or of course, may not) remember, last Sunday I led a workshop on writing called I Wrote a Book, Now What? 10 Things You Need to Know to Get Published. With many thanks due to Therese and Kathleen, I am back today to share with you some of the topics we discussed.

So without further ado [queue David Letterman voice] here are the Top 5 Questions asked by emerging writers seeking publication during this changing time in publishing.

#5

Q: What’s the difference between a pitch and a query letter?

A: If you consider a pitch to be something like the flap copy that will go on your novel’s book jacket, then a pitch certainly belongs *in* a query letter. But a query also contains other ingredients, such as why you’re querying this particular agent, some biographical details, where your book would be positioned in the marketplace or comparable titles, and your credentials (if important) or qualifications (if relevant).

#4

Q: If so-called cold querying can work to get an agent, why would a writers conference be worth the money?

A: Quite frankly, agents get so many queries that not all of the ones they receive can be read, or read with great thoroughness. If you attend a writing conference that offers an agent panel or two, you will have the advantage of getting to hear agents speak and interact–possibly even gaining a little face-to-face time yourself–which can really help assess fit. You also will be able to note in your query that you heard or met this agent at such and such conference, thereby upping your chances–not of winning representation, but of getting a serious read.

#3

Q: If self-published (or as they are nowadays known, independently published) authors like Karen McQuestion are finding great sales and success via Kindle, while other well-established ones, such as Joe Konrath, are leaving the majors to publish themselves, why should I work so hard to find an agent?

A: The short answer is, maybe you shouldn’t. The longer answer is that the majors will do some things for you that even great success with the “indie” route simply won’t…bookstore exposure being one. If you are happy with the admitted wealth of book buyers you can reach over the net, then putting your–well-edited and thoroughly vetted–manuscript into digital format yourself may make a lot of sense. Just know that there are elements of an author’s career that don’t marry so well with this route.

#2:

Q: What if I don’t like marketing?

A: If you like writing, you probably like marketing…the problem is the definition you’re using. Plenty of writers aren’t comfortable on Facebook or Tweeting six times a week. Some of them will grow to become more comfortable, but others never will. They still can market their books. Say you wrote a novel set during WWI because you are a big war and history buff. There are probably dozens of chat rooms focused on this time period where you can go to talk over your favored epoch, offer information that will be valuable to others, all while building a group of future readers. Marketing doesn’t have to mean trumpety self-promotion. And it doesn’t have to be faceless or impersonal. The key to good marketing is identifying what compelled you to write this book in the first place–and finding a way to share it with others.

And the # 1 question asked in a workshop full of emerging writers was…

Q: I wrote a book. Yeah. So…now what?

A: Now you get someone to read that book. More than one someone. And make sure they’re all people you can trust to give you good, hard, honest feedback. Before you start querying, before we talk publishing (and which sort), before you do much more than think about how to market, make sure you have a group of trusty readers who will read your whole manuscript and neither pat you on the back nor rip it to shreds (unless, of course, it deserves either). Find people who will be able to clue into what this book wants to be, and where it’s currently falling short. Such readers are worth their weight in whatever you particularly value, and they sometimes take a long process of trial and error to cull. But if you’ve written a book, you need a few of them in your corner.

Best of luck to all the emerging, and established, writers out there!

Thanks for sharing your Q&A gems with us, Jenny! Readers, you can learn more about Jenny on her website and blog, where she features international bestsellers as well as authors published by micro presses in the Made It Moments forum. You can follow her, too, on Facebook and Twitter. Write on.

Photo courtesy Flickr’s Eleaf.

Posted in

11 Comments

  1. Emily-Jane Hills Orford on February 20, 2011 at 8:18 am

    Regarding Question #3, you could also add that taking the ‘indie’ route of publishing also casts your book into a category that is not allowed for published book awards. There is a definite bias against self-published, indie authors. And, yet, many big publishing houses are hesitant to take on a new author. Writing books is a hard-sell business either way.



  2. Jael McHenry on February 20, 2011 at 12:17 pm

    Great info, Jenny! I’d add to #4 that there are a ton of good reasons to attend conferences — meeting agents is part of it, but you also make connections with other authors, which can be even better in the long run. Some of my most helpful and reliable supporters through every stage of the publication process are people I met at conferences, and I don’t know what I’d do without them.



  3. Vaughn Roycroft on February 20, 2011 at 12:28 pm

    That there is still a stigma for self-publishing is beyond doubt. But I’m finding negativity is fast evaporating. Even in talking to friends and family who know little of the publishing world. My own views on this option change by the week, as does the publishing industry itself. There are many variables to consider, and I have yet to decide myself whether it is right for me. The one thing I have decided is it is a viable option, very much worthy of consideration. And its worthiness is growing.

    Thanks Jenny, for the outline of the workshop I shouldn’t have missed. Lots to consider here. The marketing aspect in particular, whichever route I end up taking.



  4. Rosemary on February 20, 2011 at 12:45 pm

    I can’t agree more on the value of writers’ conferences. And they can provide invaluble connections besides the ones writers may make with agents or editors.

    If you think of the other attendees as prospective readers, sharing a little about your work–and swapping business cards–is a great way to network. Beyond that, I’ve met other writers at conferences who have become friends as well as critique partners.



  5. CA Barbulescu on February 20, 2011 at 2:49 pm

    Thanks, Jenny! Your answer for Question #2 foreshadows the future of self-publishing, in that social media provides a free venue for marketing. Word of mouth has come a long way . . . .



  6. jenny milchman on February 20, 2011 at 10:05 pm

    Thank you again, Therese & Kathleen, both for having me and having such a terrific blog. And thanks, everyone, for your thoughtful comments.

    Emily-Jane, that’s a great point about awards. It’s also true for most print reviews. These are definitely other components of the author’s life that still don’t translate for those who “independently” publish.

    Jael & Rosemary, I completely agree about conferences. I’ve found they’re worth their weight in everything. The workshop I taught was primarily focused on pitch conferences and agent panels. But a broader look at writers conferences in general would probably find that they’re often the start of a writer’s network, which she’ll lean on in so many ways as this road unwinds.

    I think you’re right, Vaughn, both about a growing legitimacy to indie publishing, and also that its persona changes almost daily. It’ll be fascinating to see where it might go. If you live in the NY area I’ll be teaching a (free) mini version of this workshop for the NY Public Library in April. Happy to offer info. And I always love to hear from writers so please feel free to contact me with other thoughts or questions.

    CA, the potential for marketing through social media seems like it could be a workshop unto itself!

    Thanks, all, for reading.



  7. Petrea Burchard on February 20, 2011 at 10:34 pm

    Wonderful post, thank you. I hadn’t thought about chatting with like-minded souls as marketing, but the way you put it in #2 it’s a natural.

    I love Writing Matters. What a great project.



  8. Jan O'Hara on February 21, 2011 at 10:04 am

    I agree with Petrea, and with your own points, Jenny. Writers are communicators. If they can learn to connect with people about what they care about in an unforced manner, they are marketing.



  9. jenny milchman on February 21, 2011 at 1:50 pm

    Hi Jan & Petrea! I’d love to hear how you do it…I am always trying to collect real world examples for people who feel leery of getting out there and talking about their stuff. (The WWI novelist was a shoo-in!)



  10. Kristan on February 21, 2011 at 1:55 pm

    Haha, love this straightforward answers and tone. Particularly love question and answer number three.



  11. jenny milchman on February 21, 2011 at 6:58 pm

    Hi Kristan! Funny since I am usually so not straightforward. I find this business to have more mazes than a kindergarten workbook.